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The Influence of Celebrity Endorsers and Product Knowledge on Purchase Decision for MS. Glow Skincare Product with Brand Image as an Intervening Variable
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
The purpose of this research is to determine the influence of celebrity endorsers and product knowledge on purchase decisions in MS. Glow Skincare Product with brand image as an intervening variable. Researchers collected research data with questionnaires which were distributed to consumers who bought MS. Glow Skincare Products. The research results based on the partial test (t Test) found that: a) there is a significant influence of celebrity endorsers on brand image, b) there is a significant...
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Strategi Digital Marketing dalam Mempertahankan Loyalitas Pelanggan di Bisnis Kuliner dengan Menggunakan Metode Sostac (Studi Kasus di Warung Makan Djago Jowo)
Hikmat, Ryan Fahmi
; Universitas Islam Negeri Prof. KH. Saifuddin Zuhri Purwokerto
; Utama, M. Agriawan Satria
; Universitas Islam Negeri Prof. KH. Saifuddin Zuhri Purwokerto
Probisnis
Vol 17
, No 2
(2024)
Saat ini, bisnis kuliner sedang berkembang pesat karena makanan merupakan kebutuhan esensial bagi manusia. Untuk mengantisipasi persaingan dan menjaga loyalitas pelanggan Warung Djago Jowo maka diperlukan perancangan strategi digital marketing. Tujuan penelitian ini adalah untuk menganalisis dan merancang strategi digital marketing Warung Djago Jowo dalam memasarkan produk dengan menggunakan metode SOSTAC. Metode SOSTAC menggunakan pendekatan pada aspek situation analysis, objectives, strategy,...
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Implementation of a STEM-Based Project-Based Learning Model to Improve Students' Science Process Skills on Alternative Energy Material
Jurnal Penelitian Pembelajaran Fisika
Vol 15
, No 4
(2024)
Science process skills are skills that students must have in learning Physics because students are required to be able to apply scientific methods and knowledge and develop the knowledge skills they already have, so that science process skills are needed by students to face the real world which is dominated by technology and science. The purpose of this study is to ascertain how students' science process abilities in studying physics are affected by a STEM (science, technology, engineering, and...
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2 Sitasi
The Power of Knowledge: How CEO Education Shapes CSR Transparency in Indonesian Banks
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 30
, No 2
(2024)
This study examines the impact of CEO education on Corporate Social Responsibility disclosure in Indonesian banks, with a focus on the role of CEO characteristics in shaping corporate social practices. Using data from banks listed on the Indonesia Stock Exchange, the study explores the relationship between CEO education level, CEO background in finance, and CSR disclosure, applying the Upper Echelons Theory (UET) to explain how CEO characteristics influence corporate decision-making. The finding...
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The Effect of Gross Profit to Predict Operating Cash Flow at PT. Unilever Indonesia TBK
Anita Nisa Kambey
; Gebriany Pirade Wenur
; Michelle Eliza
; Prisca Patricia Liem
; Fricy O. Rumintjap
DHARMA EKONOMI
Vol 31
, No 2
(2024)
This study aims to analyze the effect of gross profit on the prediction of operating cash flow at PT. Unilever Indonesia. Gross profit is calculated as the difference between revenue and cost of goods sold, including cash and credit sales, indicating the potential cash inflows expected from customers in the future. The study uses a quantitative method with secondary data obtained from PT. Unilever Indonesia's official website. The results show gross profit significantly impacts the company's ope...
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How Instrumental is Organizational Agility Toward Sustainable Human Resource Management During the VUCA Situation
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 30
, No 1
(2024)
The COVID-19 pandemic caused volatility, uncertainty, complexity, and ambiguity (VUCA), and has created an unprecedented change for all organizations to either evolved or seized to exist. The dynamism due to COVID-19 has forced the HRM function to look forward to organizational agility to adapt and stay in business. The approach to make a linkage between COVID-19, organizational agility, and sustainable HRM is theoretically argued based on a resource-based theory. By conceptualizing the work of...
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EFEKTIVITAS MEDIASI DALAM PENYELESAIAN SENGKETA PROSES PEMILU TAHUN 2024 YANG BERKEADILAN
DINAMIKA HUKUM
Vol 25
, No 2
(2024)
Article 468 paragraph (3) of the Election Law mandates that Bawaslu and its regional offices carry out the Settlement of Election Process Disputes (PSPP) through mediation or deliberation and consensus. This mediation is not optional but obligatory, aiming to reach an amicable agreement between the disputing parties. This process reflects Indonesia's local wisdom in resolving disputes peacefully through deliberation. Mediation or deliberation embodies Indonesia’s local wisdom in peacefully resol...
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Edukasi Pemanfaatan Minyak Jelantah Dan Daun Kelor Menjadi Sabun Batang Sebagai Upaya Pencegahan Paparan Logam Berat Dari Pewarna Sintetis Dan Pestisida di Desa Tlingsing, Cawas, Klaten
Noviana Dewi
; Indah Tri Susilowati
; Evelyne Heny Lukitasar
; Ahmad Khoirul Anwar
; Daffina Ramadhani Putri Aribowo
; Nastiti Sekar Indrastuti
; Nova Erlyta Puspitaningrum
; Layla Nur Hidayah
; Devina Marva Aristawati
; Satriyo Adhe
; Saputra, Andi Prasetyo
Jurnal Pengabdian Teknologi Tepat Guna
Vol 5
, No 3
(2024)
Oxidative stress induced in cells by the generation of reactive oxygen species (ROS) is a toxic effect of heavy metals that exceed the threshold if they enter the body and can cause health threats. Apart from heavy metals that can cause oxidative stress are pesticides. The impact of oxidative stress will disrupt health because it has damaging properties on proteins, DNA and lipids. Exposure to heavy metals by workers and pesticides by farmers through skin contact, inhalation or respiration, to r...
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Prediksi Jumlah Penjualan melalui Live Stream dan Affiliate di TikTok Shop dengan Machine Learning
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 6
, No 2
(2024)
Sales techniques have evolved rapidly from conventional methods to online methods often referred to as e-commerce. One of the types of e-commerce that exists in Indonesia is TikTok Shop, on TikToc Shop there are many sales supporting factors. The two sales supporting factors available on TikTok Shop are live stream and affiliate but there is no research to discuss the two factors simultaneously to the volume of sales. The aim of this study is to create a model to predict sales with live stream a...
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Survei Tingkat Skill Related Fitness Pada Siswa Siswi Sekolah Dasar Negeri Fase C Gugus 1-5 di Kecamatan Sukun Kota Malang
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 3
, No 4
(2024)
This research aims to identify the level of skill related fitness in Phase C students at SDN Gugus 1-5 in Sukun District, Malang City. This type of research is descriptive quantitative with survey methods. The research population was 2,124 students, with a sampling technique using proportionate stratified random sampling. The sample used was 96 students, consisting of 48 boys and 48 girls. Data collection was carried out in accordance with the Indonesian Student Fitness Test (TKSI) Phase C. Base...
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