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PERANAN SEGMENTASI DALAM PERILAKU KONSUMEN GUNA MENCIPTAKAN IKLAN YANG EFEKTIF
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 1
(2013)
ABSTRACT In life, many found the form of messages from producers to consumers is one form of advertising. Advertising is a form of information products and services from producers to consumers as well as delivery of messages through a media sponsor. Advertising in the marketing function is motivated by the need to strengthen and consumers need of a product to achieve compliance satisfaction. For it is necessary to create an effective ad to the right with the objectives to be achieved. In creatin...
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ANALISIS PERBANDINGAN KINERJA KEUANGAN PERBANKAN SYARIAH DENGAN PERBANKAN KONVENSIONAL
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 1
(2013)
ABSTRACT Methods This study uses a case study on PT Bank Syariah Muamalat Tbk and PT Bank BRI Tbk is listed on the Indonesia Stock Exchange. Data sources using secondary data obtained from the financial statements of PT Bank Syariah Muamalat Tbk and PT Bank BRI Tbk, published in the period 2009 – 2011. Data collection techniques using documentation and literature. Analysis using financial ratio analysis of CAR, NPL, ROA, BOPO and LDR. The results that: CAR ratio at PT Bank BRI Tbk look better...
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FAKTOR-FAKTOR YANG MEMPENGARUHI VOLUNTARY DISCLOSURE PERUSAHAAN GO PUBLIC
Jurnal Akutansi dan Sistem Teknologi Informasi
Vol 9
, No 1
(2013)
ABSTRACT This paper is to investigate factors which influence voluntary disclosure level of annual report manufacture companies listed on the Indonesian Stock Exchange (IDX). Factors are leverage, percents of public stocks and age of company. The sample consist 86 manufacture companies are published annual report of December 31, 2008. The result shows are percents of public stocks and age of company have effect significant of voluntary disclosure level. However leverage doesn’t effect on the v...
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ANALISIS SIFAT MACHIAVELLIAN DAN PEMBELAJARAN ETIKA TERHADAP SIKAP ETIS AKUNTAN DAN MAHASISWA AKUNTANSI
Jurnal Akutansi dan Sistem Teknologi Informasi
Vol 9
, No 1
(2013)
ABSTRACT The banking sector has a role in intermediating the relationship with the debtor. Some of that can be done to improve the role of banks in the development of small micro environmentally sound. Provisions for small-micro businesses require to make document management environment to date has not been set. There are provisions for medium and large scale businesses. Banking policy on environmental aspects in order to loan disbursement for the business or industry is still valid only for lar...
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PENGARUH DISIPLIN DAN KEPEMIMPINAN TERHADAP MOTIVASI KERJA PEGAWAI DENGAN KESEJAHTERAAN SEBAGAI VARIABEL MODERASI
Jurnal Manajemen Sumber Daya Manusia
Vol 6
, No 1
(2013)
ABSTRACT The purpose of this study was to: (1) analyze the significance of the influence of discipline on employee motivation, (2) analyze the significance of the influence of leadership on employee motivation, (3) analyze the significance of the welfare effects on employee motivation, (4) analyze the significance of the influence of discipline employee motivation are moderated by the variable welfare, and (5) analyze the significance of the influence of leadership on employee motivation are mod...
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PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA DENGAN MOTIVASI SEBAGAI VARIABEL MODERATING
Jurnal Manajemen Sumber Daya Manusia
Vol 6
, No 1
(2013)
ABSTRACT This study aims to analyze the significance of the effect of: (1) variables of leadership style on job satisfaction, (2) the work environment variables on job satisfaction, (3) motivation variables on job satisfaction, (4) variable moderating effect of motivation on the effect of leadership style on job satisfaction , (5) variable moderating effect of motivation on the effect of work environment on job satisfaction. Its population is 70 employees Mother and Child Hospital Award Semarang...
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PENGARUH KOMPENSASI TERHADAP KEPUASAN KERJA KARYAWAN BANK MEGA DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MODERASI
Jurnal Manajemen Sumber Daya Manusia
Vol 6
, No 2
(2013)
ABSTRACT This study aims to analyze the significance of the effect of: (1) financial compensation to job satisfaction, (2) non-financial compensation to job satisfaction, (3) motivation to job satisfaction, (4) financial compensation moderated motivation to job satisfaction, (5) non-financial compensation are moderated by the motivation to work on job satisfaction of employees of Bank Mega Cluster Surakarta. Bank Mega Cluster employee population Surakarta October 2011 totaled 346 people. Random...
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PENINGKATAN KINERJA PERAWAT DALAM PENERAPAN MPKP DENGAN SUPERVISI OLEH KEPALA RUANG DI RSJD SURAKARTA
Gaster
Vol 10
, No 1
(2013)
Latar Belakang: Supervisi merupakan salah satu fungsi manajemen yang penting dilakukan untuk meningkatkan kinerja perawat dalam penerapan MPKP. Penelitian cross sectional pada 71 perawat di RSJD Surakarta ini bertujuan untuk membuktikan adanya hubungan antara supervisi dan karakteristik individu dengan kinerja perawat dalam penerapan MPKP di RSJD Surakarta. Hasil penelitian membuktikan adanya hubungan antara supervisi dan pelatihan MPKP dengan kinerja perawat dalam penerapan MPKP (p=0,00-0,024...
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HUBUNGAN KARAKTERISTIK KONSUMEN DENGAN KARAKTERISTIK WARUNG LESEHAN DI KOTA SURAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 2
(2012)
ABSTRACT This study aims to analyze the relationship between consumer characteristics with the characteristics of stalls to choose eating stall in the city of Surakarta. Consumer characteristics are studied, gender, marital status, age, education, income, and employment of consumers, while the stall characteristics completeness of the product consists of attributes, taste, price, cleanliness, location and service. The population of consumers who eat at food stalls in the city of Surakarta amoun...
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ANALISIS PERBEDAAN PERSEPSI KONSUMEN PADA IKLAN PROVIDER TELEPON SELULER DI MEDIA TELEVISI DENGAN MEDIA CETAK
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 2
(2012)
ABSTRACT The approach of this study using survey methods to students, faculty and staff of the Faculty of Economics, University of Slamet Riyadi Surakarta. The population in this study were all students, faculty and staff of the Faculty of Economics, University Slamet Riyadi Surakarta in 2012, convenience sampling technique using random sampling, the samples used by 100 respondents, consisting of as many as 11 people faculty, employees 4 people, and students as many as 85 people. Test data usin...
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