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Analisis Emotional Branding Strategy dalam Meningkatkan Loyalitas Pelanggan pada Umama Brand di Kota Bima
Transformasi: Journal of Economics and Business Management
Vol 3
, No 3
(2024)
This research aims to analyze the influence of emotional branding strategies in increasing customer loyalty to the Umama Brand in Bima City. Emotional branding is an approach that creates an emotional bond between consumers and brands through the use of elements such as stories, symbols and values that are relevant to local culture. This research uses a qualitative method with a case study approach. Data was collected through in-depth interviews, observation and documentation analysis. The resea...
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Pengaruh Metode Pembuatan yang Berbeda terhadap Mutu Sensoris Roti Bluder
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 16
, No 2
(2024)
This research aims to identify the effect of different manufacturing methods on the sensory quality of bloeder bread. The method used is experimental. This research was conducted at Jakarta State University with a sample of 45 Culinary Education students who were somewhat trained panelists. Based on the Kruskal Wallis test, it can be concluded that there is an influence of different methods of making bloeder bread on the volume and crust aspects of the bread. Meanwhile, there was no real influen...
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Perbandingan Kualitas Bolu Kukus Mekar Gula Aren dan Gula Kelapa
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 16
, No 2
(2024)
This research aims to identify and analyze the quality comparison between steamed cakes made with palm sugar and those made with coconut sugar. The research employs an experimental method and involves 40 moderately trained panelists as the sample. Based on the quality analysis test results, the highest average scores in all aspects were achieved by the steamed cakes made with palm sugar. Specifically, for the color aspect, a score of 4.6 was in the range of brown to very dark brown categories. T...
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Pengaruh Literasi Keuangan Teknologi Informasi, Dan Modal Minimal Terhadap Minat Investasi Saham Di Pasar Modal Syariah: Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 17
, No 1
(2024)
Analyzing influence of financial literacy, information technology, and minimum capital on interest in investing in shares in the Islamic capital market. Financial literacy (X1) has a significant positive effect on investment interest (Y). Tcount value is 4.156 > Ttable 1.662 and the Sig value is 0.000 < 0.05. Information technology (X2) has a significant positive influence on Investment Interest (Y). Calculated T value of the information technology variable is 6.120 > 1.662 with a signi...
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KORELASI ANTARA IMT (INDEKS MASA TUBUH) DAN LIFE STYLE DENGAN INSIDEN DISLIPIDEMIA PADA KARYAWAN BAGIAN PP PRODUCTION DI PT.X CILEGON
Nursing Science Journal
Vol 5
, No 1
(2024)
Berdasarkan data World Health Organization (WHO) tahun 2008 prevalensi dislipidemia di Asia Tenggara sebesar 30,3%. Di Pasifik Barat 36,7%, di Eropa 53,7% dan Amerika 47,7%. Untuk di Indonesia prevalensi penduduk yang mengalami dislipidemia ada sekitar 36%. Tujuan penelitian ini mengetahui korelasi antara IMT (Indeks Massa Tubuh) dan life style dengan insidensi Dislipidemia pada karyawan bagian PP Production di PT. X Cilegon. Metode penelitian ini merupakan penelitian kuantitatif dengan desain c...
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PENDAMPINGAN DIGITAL MARKETING SEBAGAI UPAYA PENINGKATAN PENJUALAN PADA UMKM OMAH IWAK DI KABUPATEN KUDUS
Abdi Masya
Vol 5
, No 1
(2024)
Salah satu tantangan yang dihadapi oleh UMKM Omah Iwak yaitu terkendala dalam aspek pemasaran. Tujuan kegiatan pengabdian ini adalah memberikan pendampingan UMKM Omah Iwak dalam memanfaatkan digital marketing melalui aplikasi Grab Food dan Go Food untuk membantu peningkatkan penjualan. Metode yang digunakan dalam kegiatan pengabdian terdiri dari lima tahap yaitu analisis kebutuhan, perancangan program, pelaksanaan pelatihan, pendampingan, dan evaluasi. Hasil kegiatan pengabdian ini yaitu UMKM Om...
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REPRESENTATION OF THE MEANING OF SUMBA CULTURE IN THE FILM MARLINA THE MURDERER IN FOUR ACT: SEMIOTIC ANALYSIS OF ROLAND BARTHES
Development and Business Communications
Vol 1
, No 1
(2024)
Films can revive values ​​that have fallen down, and even educate people about the existence of traditions that are currently being neglected or even not realized. As a reflection of the nation's culture, through films that still raise issues of cultural customs, until a belief is shown in the Representation of Sumba Cultural Meanings in the Film Marlina the Murderer in Four Acts. The method used is a qualitative descriptive approach with the theory of Roland Barthes. The results of this stu...
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COMMUNICATION STYLE OF TALKSHOW PROGRAM BROADCASTERS TO ATTRACT LISTENER AT REGIONAL PUBLIC BROADCASTING RADIO (RSPD) KLATEN
Development and Business Communications
Vol 1
, No 1
(2024)
In communicating, everyone has a dif erent communication style. In Klaten, CentralJava, there is Radio Siaran Publik Daerah (RSPD) Klaten. The broadcaster'scommunication style can be used to attract listeners at RSPD Klaten. By using acommunication style, an announcer can influence the message conveyed to thecommunicant or listener so that smooth communication and interaction can beestablished. The purpose of this study is to identify and analyze the communicationstyle of talk show broadcasters...
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LEADER COMMUNICATION STYLE AT THE OPERATIONS MANAGER PT. TIGA SEKAWAN LOGISTIK
Development and Business Communications
Vol 1
, No 1
(2024)
In a company, communication is something that cannot be separated, because with communication someone can convey and also receive information. Apart from that, to solve various problems in a company, an appropriate communication style is needed so that the company continues to run according to plans to achieve certain goals. The purpose of this research is to find out and describe leader communication style at the operations manager PT. Tiga Sekawan Logistik. The type and research method used is...
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PEYULUHAN PAKET PHBS (PERILAKU HIDUP BERSIH DAN SEHAT) di KELURAHAN TRIMULYO KECAMATAN GENUK KOTA SEMARANG
Jurnal Pengabdian Multidisiplin dan Pemberdayaan Masyarakat: Abdikes Trada
Vol 1
, No 1
(2024)
Kegiatan pengabdian pada masyarakat yang dilaksanakan di Kelurahan Genuk Trimulyo, Semarang, dengan fokus utama pada penyuluhan dan implementasi Perilaku Hidup Bersih dan Sehat (PHBS). Latar belakangnya menyoroti eskalasi risiko kesehatan yang dihadapi masyarakat pasca bencana, terutama banjir, serta urgensi penerapan PHBS sebagai langkah kritis dalam menjaga kesehatan publik. Penelitian ini mencatat langkah-langkah persiapan yang dilakukan, seperti kemitraan strategis dengan PMI Kota Semarang d...
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