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PENGARUH CURRENT RATIO (CR) DAN DEBT TO EQUITY RATIO (DER) TERHADAP RETURN ON EQUITY (ROE) PADA PERUSAHAAN PT. HANJAYA MANDALA SAMPOERNA TBK
rijal, samsu
; Samsurijal
; Nurul Huda
; Amirul Mukminin
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 17
, No 2
(2024)
The phenomenon in this research lies in the value of Current Debt and Total Debt at PT. Hanjaya Mandala Sampoerna Tbk, which continues to experience an increase from 2016 to 2022, this phenomenon of increasing debt has the potential to reduce the company's Profitability (Return On Equity). This is the basis and aim of this research, to see whether there is an influence of the Current Ratio and Debt to Equity Ratio on Return On Equity in PT companies. Hanjaya Mandala Sampoerna Tbk, either partial...
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Analisis Emotional Branding Strategy dalam Meningkatkan Loyalitas Pelanggan pada Umama Brand di Kota Bima
Siska Andriani
; Amirul Mukminin
; Herman Herman
Transformasi: Journal of Economics and Business Management
Vol 3
, No 3
(2024)
This research aims to analyze the influence of emotional branding strategies in increasing customer loyalty to the Umama Brand in Bima City. Emotional branding is an approach that creates an emotional bond between consumers and brands through the use of elements such as stories, symbols and values that are relevant to local culture. This research uses a qualitative method with a case study approach. Data was collected through in-depth interviews, observation and documentation analysis. The resea...
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