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Analisis Prioritas Platform E-Commerce Bagi Generasi Z Menggunakan Metode SAW
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 30
, No 2
(2024)
This study analyzes e-commerce platform preferences for digital marketing strategies among Generation Z students at the Institut Teknologi dan Bisnis Semarang using the Simple Additive Weighting (SAW) method. By evaluating four platforms (Tokopedia, Lazada, Shopee, TikTok) based on ease of use (25%), user experience (25%), promotions (15%), transaction security (15%), and product completeness (15%), the results show that Shopee leads (0.9333) with the best interface and features. TikTok (0.9080)...
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PENERAPAN BOOKLET KEMITRAAN WARALABA SEBAGAI MEDIA PROMOSI UNTUK MENINGKATKAN KEPERCAYAAN DAN JARINGAN MITRA KEDAI KOPI KADATUAN KOFFIE
Jurnal Abdimas Bhakti Indonesia
Vol 5
, No 2
(2024)
Bisnis franchise di Indonesia menunjukkan pertumbuhan stabil dengan laju pertumbuhan tahunan sekitar 5% dan omzet mencapai Rp54,4 miliar pada periode 2018–2021. Franchise makanan dan minuman memegang porsi dominan sebesar 58,37%, memberikan kontribusi signifikan terhadap pertumbuhan ekonomi dan penciptaan lapangan kerja. Namun, persaingan yang ketat menuntut strategi pemasaran inovatif. Kedai Kadatuan Koffie, meskipun telah membangun reputasi melalui cabangnya di Bekasi, masih memerlukan strateg...
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A Comprehensive Approach to Protocols and Security in Internet of Things Technology
Journal of Computing Theories and Applications
Vol 2
, No 3
(2024)
The exponential growth of the Internet of Things (IoT) introduces a multitude of security challenges, as a vast number of connected devices often operate with inadequate protection measures. This vulnerability heightens the risk of cyberattacks, data breaches, and hacking, exposing systems and sensitive information to increased threats. Ensuring security in the IoT ecosystem while considering this rapidly expanding technology's physical limitations and specific requirements is a complex task. Th...
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5 Sitasi
Macrame Keychain Making Training Using Jumbo Iced Tea Glass Waste to Support Sustainable Waste Management
Educate: Journal of Community Service in Education
Vol 4
, No 2
(2024)
This community service activity aims to increase awareness of SMK Batik 1 Surakarta students, especially from the Online Business and Marketing Department, regarding the importance of waste management and the application of recycling concepts. The macrame keychain making training using jumbo iced tea glass waste as the main material provides practical skills that are useful for students in processing plastic waste into environmentally friendly craft products. This training also supports students...
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Prospects and Legal Challenges Regarding Intellectual Property Rights in Metaverse Operations in Nigeria
Aidonojie, Paul Atagamen
; Eregbuonye, Obieshi
; Ibeh, Success
; Antai, Godswill Owoche
; Kolawale, Adesoji Adebayo
Wacana Hukum
Vol 30
, No 2
(2024)
The Metaverse concept is regarded as a virtual reality where the lines between imagination and reality interact and blend with ease. However, the Metaverse concept tends to seem promising not just a digital revolution but an entire universe of immersive encounters. However, despite the relevance and potential, there are challenges and potential conflicts arising from integrating Metaverse technologies with the traditional legal frameworks governing intellectual property in Nigeria. Concerning th...
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Semi-Public Restructuring and the Principle of Good Faith: Adoption for Indonesian Bankruptcy Law
Wacana Hukum
Vol 30
, No 2
(2024)
Various problems related to the effectiveness and efficiency of legal proceedings are still found in the running of insolvency law in Indonesia, such as peace issues. Whereas peace is the key for companies to keep going, including for companies going public. Therefore, might consider new concepts in the Insolvency Law, such as semi-public restructuring. The purpose of this study is to find out the insolvency and PKPU proceedings and their problems in Indonesia and dissect the concept of semi-pub...
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Inovasi Pelayanan Jemput Bola dan Jalan Mantan dalam Pemenuhan Penerbitan KTP-el di Dinas Kependudukan dan Pencatatan Sipil Kabupaten Sikka
DHARMA EKONOMI
Vol 31
, No 2
(2024)
This research aims to find out how innovative pick-up and drop-off services are in fulfilling the issuance of e-KTPs at the Population and Civil Registration Service of Sikka Regency. To identify problems in this research, qualitative research methods were used. Data collection techniques in this research used interview methods, field observations and document studies. It can be concluded that in implementing the issuance of e-KTPs in Sikka Regency, DISDUKCAPIL still faces various obstacles, suc...
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Memaknai Nasionalisme di Tengah Tantangan Kebhinekaan: Studi Kasus Mahasiswa Fakultas Ilmu Sosial
Tri Girl Laurensia Simbolon
; Wulan Ayu Trisna
; Rahma Dhani Fitria Sinaga
; Diandra Joy Hutapea
; Aridho, Ahmad
; Eka Mei Riska Sitepu
; Fazli Rachman
CIVICS EDUCATION AND SOCIAL SCIENCES JOURNAL
Vol 6
, No 2
(2024)
Tantangan terbesar yang dihadapi bangsa Indonesia dalam mengelola kebhinekaan adalah menemukan model terbaik untuk mengkonstruksi identitas nasional dengan implikasi psikis yang menyenangkan. Bagimanapun, identitas nasional tetap diperlukan oleh suatu komunitas politik, seperti bangsa Indonesia. Tidak sekedar untuk membangun kebanggaan berbangsa, tetapi lebih penting dari itu adalah membangun rasa kasih sayang, solidaritas, dan tanggung jawab bersama terhadap kepentingan nasional. Metode peneli...
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Desain Kemasan Online: Solusi Kreatif dan Terjangkau untuk UMKM melalui Brand PackDe
Ningrat, Rangga Wasita
; Rabika, Jonathan Cristiano
; Muzaqi, Anggito Rangkuti Bagas
; Kuntari, Wien
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
Product packaging is an important element in creating the identity and attractiveness of a product, especially for small and medium enterprises (SMEs). This research aims to develop an online-based packaging design service through the PackDe platform that offers easy access, transparent pricing, and a variety of customizable design options. The methods used include literature study, competitor observation, and social media analysis to understand market needs and current design trends. The result...
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Pengaruh Pengeluaran Pemerintah, Pertumbuhan Ekonomi dan Inflasi, Terhadap Tingkat Kemiskinan di Sumatra Utara
Transformasi: Journal of Economics and Business Management
Vol 3
, No 4
(2024)
This research aims to analyze the influence of government spending, economic growth and inflation on poverty levels in North Sumatra Province during the 2014-2023 period. Using a quantitative approach with secondary data from the Central Statistics Agency (BPS), this research applies multiple linear regression analysis to identify the variables that have the most influence on poverty. The results of the analysis show that increased government spending, recovered economic growth, and good inflati...
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