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BRAND IMAGE AS A DETERMINANT OF EIGER PRODUCT REPURCHASE THROUGH BRAND TRUST
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This research aims to examine the significant effects of Price, Brand Image, and Product Quality on Repurchase Intention with Brand Trust as an intervening variable for Eiger products in Surabaya City. The sampling technique used was purposive sampling, resulting in a sample size of 75 consumers of Eiger products in Surabaya. This research is explanatory research with a quantitative approach. Data collection was conducted through online questionnaires distributed via Google Forms. Data analysis...
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HAMEMAYU HAYUNING BAWANA AS CULTURAL CAPITAL IN THE POST-TRAUMATIC RECOVERY AND GROWTH OF SEXTORTION VICTIMS IN INDONESIA
Prasanda, Maharani Jiny
; Madani, Cikal
; Nisa, Nabilatun
; Qoni’ah, Siti
; Dharmaputra, Haikal Erlangga
; Mahfud, Ashari
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
This study explores the integration of Hamemayu Hayuning Bawana (HHB) a Javanese philosophical value emphasizing moral refinement and harmony with the universe as a cultural framework for post-traumatic recovery among sextortion survivors in Indonesia. Using a mixed-method explanatory research design, the study involved 137 participants who completed the Impact of Event Scale-Revised (IES-R), followed by in-depth interviews with three female survivors and two Javanese cultural experts. Quantitat...
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DISRUPTIVE MARKETING INNOVATION AS A MODERATOR OF THE INFLUENCE OF MARKETING STRATEGY ON PURCHASING DECISIONS AT THE SALATIGA CASSAVA MSME CENTER
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This study aims to identify the role of disruptive marketing innovation as a moderator of the influence of marketing mix strategy, green marketing and social media marketing on purchasing decisions. This study uses a quantitative approach, with data collection techniques through surveys of consumers of Salatiga Cassava SMEs. Model and hypothesis testing uses SEM (Partial Least Square) analysis using SmartPLS. Based on the results of the analysis and discussion carried out in the previous chapter...
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ANALYSIS OF THE PERFORMANCE OF CREATIVE BUSINESSES IN THE DIGITAL AGE TO ENHANCE REGIONAL ECONOMIC GROWTH
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
Creative business performance is not only measured by financial gain, but also by the ability to innovate, customer satisfaction, and business sustainability. In this age of digitalization, using digital technology is crucial for facing new challenges and opportunities. This research examines the role of government policy, access to capital, social networks, and creative business performance in driving regional economic growth, with a case study in Banjarnegara Regency. To enhance the accuracy o...
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FROM JOB TITLES TO SKILL PROFILES: EFFECTS OF SKILLS BASED HIRING ON ORGANIZATIONAL AGILITY AND DIVERSITY
Prabowo, Catur
; Harminingtyas, Rudika
; Pelupessy, Ig. Henri
; Widowati, Maduretno
; Fahlefi, Diva Riza
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
To examine the causal relationship between Skills Based Hiring (SBH), Organizational Agility (OA), and Workforce Diversity (WD). The study population included all 168 managerial and non-managerial employees, using a census sampling technique. Data were collected through questionnaires, then analyzed using quantitative methods through Partial Least Square (PLS). SBH has a positive and significant effect on OA, which means that skills-based recruitment improves the organization's ability to respon...
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MITIGATING ADOLESCENT POST-TRAUMATIC STRESS DISORDER THROUGH INDIVIDUAL COUNSELING USING EYE MOVEMENT DESENSITIZATION REPROCESSING TECHNIQUES: A STUDY ON SURVIVORS OF TRAIN ACCIDENTS
Wahid, Ahmad
; Nirwana, Herman
; Hariko, Rezki
; Fikri, Miftahul
; Choiri, M. Fadlan
; Putri, Kanaya Yose
; Fazria, Nurul
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
Diverse individual experiences and problems often lead to painful psychological disorders, one of which is the traumatic experience of individuals who have been involved in train accidents, which can lead to post-traumatic stress disorder. This condition requires responsive and serious attention, as it can have negative and long-lasting effects. One effort that can be made to overcome this problem is the implementation of individual counseling using the eye movement desensitization reprocessing...
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Pengaruh Digital Marketing Dalam Meningkatkan Loyalitas Pelanggan di Era E-Commerce Pada UMKM Toko Baju Uban Muslim di Cianjur
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
This study aims to analyze the influence of digital marketing on customer loyalty at the Uban Muslim Clothing Store MSME in Cianjur in the context of e-commerce development. The increasingly rapid digital transformation requires MSMEs to adapt to technology-based marketing strategies to be able to compete and retain consumers. This study uses a quantitative approach with a survey technique on 20 adult respondents, both men and women, who have interacted with the store. The research instrument in...
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Pengaruh Motivasi Kerja dan Beban Kerja terhadap Kinerja Pegawai ASN pada Badan Pendapatan Daerah Kota Bogor
Andia Janash Mumthaza
; Afriyanti Eva Belinda Lase
; Irfan Achmad Musadat
; Niken Widyastuti
; Harianto Simarmata
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
This study aims to determine the description of work motivation, workload, and employee performance, as well as to analyze the magnitude of the influence of work motivation and workload on employee performance, both partially and simultaneously. The research method used is descriptive and verification with a quantitative approach. The study population includes all employees of the Bogor City Regional Revenue Agency, namely 83 ASN, who were used as respondents using a non-probability sampling tec...
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Pengaruh Kepercayaan Konsumen dan Harga Produk yang Dimediasi e-WOM terhadap Keputusan Pembelian di Platform Shopee
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
This study aims to analyze the influence of consumer trust and product price, mediated by e-WOM (electronic word-of-mouth), on purchase decisions on the Shopee platform. A quantitative approach was used, with a sample of 75 undergraduate students living in boarding houses in the Special Region of Yogyakarta who shop on Shopee. Data were collected via questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with SmartPLS version 4. The results show...
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Evaluating Fine Arts Learning Media: A Formative-Summative Evaluation Model In The Psychomotor Domain
Annida Zulfa
; Rini, Sulistyo
; Wicjaksono, Eko Bayu Putra
; Ernawati
; Razimmi, Muhammad
; Marcella, Yulianda
Indonesian Journal of Instructional Media and Model
Vol 7
, No 2
(2025)
The evaluation of learning media in fine arts education is essential to ensure the achievement of students’ psychomotor learning outcomes, particularly at the elementary school level. However, systematic evaluation models that focus on skill-based learning remain limited in classroom practice. This study aims to examine and guide the evaluation of fine arts learning media for fourth-grade elementary school students using Scriven’s formative–summative evaluation model. A quantitative descriptive...
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