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STRATEGI SUKSES BAGI USAHA PEMASARAN JASA
Jurnal Ekonomi dan Kewirausahaan
Vol 9
, No 1
(2012)
ABSTRACT One the marketing strategy of company service can be seen from marketing hotchpotch that is product, price, distribution or place and promotion, but in service marketing mostly in direct correlation to human being make difference to the result of customer satisfaction. For that marketing of service require to pay attention other element like people, physical evidence and process. Service which is either from provider service people will form an evidence physical at customer effect of p...
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ANALISIS PREFERENSI KONSUMEN SEBAGAI DASAR PENENTUAN SEGMENTASI DI PERBANKAN SYARIAH (Studi Kasus PT Bank Muamalat Indonesia Cabang Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 10
, No 1
(2012)
Abstract The objectives of this research are to analysis the preference of consumer on the syariah bank as base of segmentation and how the segmentation strategy is applied. There are three analysis for segmentation analysis: factor analysis, cluster analysis, and profiling analysis. The result of this research are by the factor analysis, there are six factors (location, park, funding, saving, motivation, and services), by cluster analysis, there are three cluster (location, benefit of product,...
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NIAT ADOPSI E-COMMERCE WIRAUSAHAWAN MAHASISWA (STUDI PADA MAHASISWA UNS)
Jurnal Ekonomi dan Kewirausahaan
Vol 11
, No 1
(2012)
ABSTRACT This research aims to explore some variables which influence the intention to use (re-use) technology of internet for students who are doing business. This research applied technology acceptance model (TAM) elaborated with theory of planned behavior. Respondents of this research were students of sebelas maret university who have uses internet in their business activities. They were selected by a purposive sampling method. Based on SEM analysis, the result of this research shows that pe...
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STRATEGI SUKSES BAGI USAHA PEMASARAN JASA PENDIDIKAN BERBASIS MANAJEMEN PROSES
Jurnal Ekonomi dan Kewirausahaan
Vol 11
, No 1
(2012)
Abstract Marketing Strategy Services Company one of them can be seen from the marketing mix are product, price, place or distribution and promotion are very helpful in marketing a product. However, in the marketing services that most directly related to the man that made a difference in the results of customer satisfaction. For the marketing of services need to consider other elements of people, physical evidence and process. Good service from service providers (people) will establish a physical...
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KULTUR MASYARAKAT DAN HAK KEKAYAAN INTELEKTUAL
Wacana Hukum
Vol 8
, No 1
(2012)
Abstract: The right comes from human intellectuals covers three things, they are: works, invention, and brand. The exclusivity of intellectua lproperty rights ban people to multiply, publish, without permition. This comes from the individual and capitalistic thought from western culture. It is different with Indonesian culture which put public and common interest as a first priority. The effort to balance the exclusive and individual right and public rights must be conducted. Keywords: intellect...
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PEMALSUAN MEREK DAN PENEGAKAN HUKUMNYA (Ditinjau dari aspek Hukum Pidana)
Wacana Hukum
Vol 8
, No 1
(2012)
Absract: Brand is a very important issue in trading. However, brand counterfeiting often happens to get unlimited advantages for irresponsible and dishonest traders. To make this worse is that the law enforcement for that still faces huge barriers . the barrier comes from the law, the law enforcers and the society. Keywords: law enforcements and law protection
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IJIN LOKASI SEBAGAI PENGENDALI PERUBAHAN PENGGUNAAN TANAH PERTANIAN MENJADI NON-PERTANIAN
Wacana Hukum
Vol 7
, No 2
(2012)
Abstrak; Pesatnya laju pembangunan seiring pertumbuhan jumlah penduduk kebutuhan tanah meningkat, tanah bukan hanya untuk pertanian saja, tetapi juga sektor lain dengan harapan dapat memberikan kemakmuran, untuk mengurangi gejolak penggunaan tanah peretanian yang dialih fungsikan ke non pertanian diatur usaha-usaha pembatasan dan pencegahan, yang salah satunya melalui ijin lokasi, diharapkan perubahan penggunaan tanah pertanian ke non pertanian sesuai dengan peruntukan dan penggunaannya. Kata ku...
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MODEL PENATAGUNAAN TANAH DI INDONESIA BERDASARKAN UNDANG UNDANG NOMOR 5 TAHUN 1960
Wacana Hukum
Vol 8
, No 2
(2012)
Abstract: Land, water and all treasures in it are the source for people wealth. Therefore, we need to control its usage. The land usage as a chain of controlling, supplying and distribution in a well planned activity are used to give wealth to people. There are three models of it, namely closed (zoning) opened and the usage that aims at serving to the development. Indonesia applies three of them. Keyword: land usage models
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HUBUNGAN HUKUM YANG MENIMBULKAN HAK DAN KEWAJIBAN DALAM KONTRAK BISNIS
Wacana Hukum
Vol 9
, No 1
(2012)
Abstract: All commercial activities that consist of production, distribution and trading of goods and services to gain the profit should be declared in a contract to give guarantee and assurance to all sides. In the case that there is a conflict, this contract will help them to solve the problem. Keywords: business contract, right and obligation.
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PENGELOLAAN SUMBERDAYA HUTAN BERSAMA MASYARAKAT DALAM SISTEM AGROFORESTRY
Wacana Hukum
Vol 10
, No 1
(2012)
Abstract : Cooperative forest management is a social forestry strategy to improve community prosperity. Cooperative forest management not only produce timber but also use all the forest resources. Forest management has been change not only for company profits, it’s also for advantages of local community inside and around the forest. Keywords : Forest Resources Management
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