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PENGARUH INFLUENCER MARKETING DAN MINAT BELI PRODUK FASHION WANITA TERHADAP PENGGUNA SOSIAL MEDIA INSTAGRAM
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
A purchase decision denotes a consumer’s final act after mulling over an array of product-related insights. This inquiry was orchestrated to delve into the repercussions of digital tastemakers and the utilization of social media on female consumers’ inclination to acquire fashion commodities via Instagram. Data were amassed through the circulation of questionnaires among 385 female Instagram aficionados, selected through a purposive sampling framework. The t-test statistical probe revealed that...
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PERAN INFLUENCER MARKETING, BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LIPCREAM WARDAH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates the impact of influencer marketing, brand awareness, and product quality on consumers' decisions to purchase Wardah lip cream. Employing a quantitative method, data was gathered through an online questionnaire filled out by 100 participants who are actual users of the product. The data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. Based on the analysis, influencer marketing was found to have a posi...
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PENGARUH LAYANAN DIGITAL DAN REPUTASI TERHADAP KEPUASAN PENGGUNA APLIKASI SIAGA DAN SIMANTAPS DI KANTOR KEJAKSAAN NEGERI BANYUWANGI
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
A paradigm shift in public services has occurred rapidly due to the advent of digital technologies, which has led to the creation of more efficient, transparent and user-oriented systems. The study aims to examine how the quality of e-services, reputation, trust in e-services and electronic word of mouth affect user satisfaction with technology-enabled public services. A quantitative approach using multiple linear regression analysis is used to confirm the validity of the model. This method incl...
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DETERMINAN PRICE PERCEPTION, PRODUCT QUALITY, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ORTUSEIGHT DI KOTA SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to evaluate the influence of price perception, product quality, and brand image on purchasing decisions for Ortuseight sports shoes in Semarang City. The research is motivated by the growing competition within the local footwear industry and the evolving consumer behavior that now considers not only functional aspects but also symbolic and emotional values of products. A quantitative approach was employed, using a survey method through the distribution of questionnaires to 150 re...
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The Effectiveness of Using YouTube as a Learning Media in Improving Early Childhood Literacy"
Schola Journal
Vol 3
, No 1
(2025)
This study aims to examine the effectiveness of using YouTube as a learning medium in improving early childhood literacy through the literature study method. Literacy is an important aspect of children's cognitive development that needs to be instilled early on. In the digital era, YouTube media is one of the interesting learning alternatives because it presents audio-visual content that can stimulate children's interest and understanding more optimally. This research was conducted by reviewing...
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Pengaruh Etos Kerja, Semangat Kerja dan Lingkungan Kerja Fisik Terhadap Kinerja Pegawai Pada Badan Pendapatan, Pengelola Keuangan dan Aset Daerah (BPPKAD) Kota Kediri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of work ethic, work spirit, and physical work environment on employee performance at the Regional Revenue, Financial, and Asset Management Agency (BPPKAD) of Kediri City. This research employed an associative quantitative method with a descriptive approach. The population consisted of 215 employees, and a purposive sampling technique was used to select 100 respondents. Data were collected using a five-point Likert scale questionnaire that had been tested...
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Analisis Opini Publik Pimpinan Daerah Pemuda Muhammadiyah Solo Tentang Citra Gus Miftah Pasca Kontroversi Dakwah di Magelang
Research Fair Unisri
Vol 9
, No 1
(2025)
Kontroversi dakwah Gus Miftah di Magelang pada tahun 2024 menjadi sorotan publik karena penggunaan bahasa yang dinilai kurang pantas oleh masyarakat, terutama ketika ia berstatus sebagai tokoh agama sekaligus pejabat publik. Peristiwa tersebut memicu pro dan kontra di media massa maupun media sosial, serta mendapat respons dari berbagai organisasi Islam termasuk Pemuda Muhammadiyah. Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana opini publik dari Pimpinan Daerah Pemuda Muha...
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Implementasi E-Katalog dalam Meningkatkan Transparansi dan Akuntabilitas Pengadaan Barang dan Jasa di Dinas Pemuda dan Olahraga (DISPORA) Kota Semarang
Jurnal Media Administrasi
Vol 10
, No 2
(2025)
Government procurement of goods and services is a crucial instrument in achieving transparent, efficient, and accountable governance. One of the key innovations introduced is the e-Catalogue system, an electronic procurement platform provided by the National Public Procurement Agency (LKPP). This study aims to evaluate the implementation of the e-Catalogue in sports equipment procurement at the Youth and Sports Office (Dispora) of Semarang City, focusing on its mechanisms, supporting and inhibit...
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Sistem Informasi Akademik untuk Meningkatkan Kualitas Pembelajaran (Studi Kasus Di SMPK Wawonato Kabupaten Ende)
Rendo, Katarina Ria
; Mude, Anastasia
; Togo, Rosalin
; Rendo, Katarina Ria
; Mude, Anastasia
; Togo, Rosalin
JUISI : Jurnal Ilmiah Sistem Informasi
Vol 4
, No 2
(2025)
Penelitian ini bertujuan untuk merancang dan membangun Sistem Informasi Akademik (SIA) berbasis web di SMPK Wawonato sebagai upaya untuk meningkatkan kualitas pembelajaran. Dalam proses belajar mengajar, pengelolaan data akademik yang masih dilakukan secara manual menyebabkan kendala dalam efisiensi, keakuratan, dan kecepatan akses informasi oleh guru, siswa, maupun pihak sekolah. Metode pengembangan yang digunakan adalah model Waterfall yang terdiri dari tahapan: requirement, design, implementa...
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Physical and chemical characteristics of gluten-free cookies based on the variation of mocaf flour and tofu dregs flour proportions: Karakteristik fisik dan kimia cookies gluten-free berdasarkan variasi proporsi tepung mocaf dan tepung ampas tahu
JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI)
Vol 10
, No 2
(2025)
This study explores the effect of varying proportions of mocaf flour and tofu dregs flour on the physical and chemical characteristics of gluten-free cookies. The study was conducted using a Completely Randomized Design (CRD) with one factor: the proportion of mocaf flour and tofu dregs flour. The treatment levels were as follows: 45g mocaf flour + 15g tofu dregs flour, 30g mocaf flour + 30g tofu dregs flour, and 15g mocaf flour + 45g tofu dregs flour. Sensory evaluations (taste, aroma, appearan...
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