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PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION (Survei pada Konsumen Warung Selat Mbak Lies di Surakarta)
Maharani, Ashifa Dila
; Rahadhini, Marjam Desma
; Rahadhini, Marjam Desma
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 2
(2020)
The purpose of this research is to analyse 1) the effect of experiential marketing on repurchase intention; 2) the influence of experiential marketing on customer satisfaction; 3) the effect of customer satisfaction on repurchase intention; 4) the effect of experiential marketing on repurchase intention through customer satisfaction. This research is conducted at Warung Selat Mbak Lies Surakarta. The sampling technique uses purposive sampling with 160 respondents. The types of data that used are...
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ANALISIS EFISIENSI PENGENDALIAN PERSEDIAAN BAHAN BAKU DENGAN MENGGUNAKAN METODE ECONOMIC ORDER QUANTITY DAN METODE ECONOMIC PRODUCTION QUANTITY PADA ROTI GANEP SOLO
Maesprillanti, Maesprillanti
; Suseno, Yohanes Djoko
; Suseno, Yohanes Djoko
; Sunarso, Sunarso
; Sunarso, Sunarso
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 2
(2020)
Roti Ganep Solo is a company engaged in the food industry, especially bread whose main raw materials are glutinous rice flour, wheat flour, and arrowroot flour, because companies still use conventional methods in controlling raw material inventory, by introducing the method of economic order quantity and the method of economic production quantity are expected to be used to optimize the supply of raw materials by the company. EOQ a method by which a company purchases raw materials with the quanti...
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TINJAUAN HUKUM PIDANA TERHADAP PENYELESAIAN KREDIT MACET BERDASARKAN STUDI KASUS PUTUSAN PENGADILAN NEGERI SENGETI NO. 120/ Pid.B/2016/PN Snt
Dinamika Hukum
Vol 9
, No 3
(2020)
This thesis aims to analyze the criminal review of the act of forced
taking of goods in the debtor's authority by the Debt Collector and the
consideration of the judge in Decision No. 120 / Pid.B / 2016 / PN Snt.
concerning criminal acts of forced effort carried out by the Debt Collector in
accordance with article 368 paragraph (1) of the Criminal Code in conjunction
with Article 56 to 1.
The background of the research is based on the rampant forced taking of
goods controlled by creditors by deb...
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ANALISIS PENGARUH STORE ATMOSPHERE DAN KEDEKATAN EMOSIONAL TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survei pada Pelanggan O’Pallet Cafe Boyolali)
Pertiwi, Devi Kurnia
; Rahadhini, Marjam Desma
; Rahadhini, Marjam Desma
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
The research was conducted at the O’Pallet Café Boyolali The purpose of this study is to analyze 1) the effect of store atmosphere on customer satisfaction; 2) the effect of emotional closeness on customer satisfaction; 3) the effect of customer satisfaction on customer loyalty; 4) the influence of store atmosphere on customer loyalty; 5) the effect of emotional closeness on customer loyalty; 6) the effect of customer satisfaction in mediating the effect of store atmosphere on customer loyalt...
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3 Sitasi
PENGARUH CAPITAL ADEQUANCY RATIO, BIAYA OPERASIONAL PENDAPATAN OPERASIONAL, DAN NON PERFORMING LOAN TERHADAP RETURN ON ASSETS (Survei pada Bank Umum yang Terdaftar di Bursa Efek Indonesia Tahun 2016 – 2018)
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
This research was used to analyze the effect of Capital Adequacy Ratio, Operational Cost of Operating Income and Non Performing Loans on Return On Assets on Commercial Banks listed on the Indonesia Stock Exchange in 2016 – 2018. The overall population in this study was 43 public banks. The research sample consisted of 10 commercial banks with the sampling technique was purposive sampling. The results of this study indicate that partially Operating Costs Operating Income and Non Performing Loan...
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PELAKSANAAN PENGADAAN TANAH UNTUK KEPENTINGAN UMUM BERDASARKAN PERATURAN PRESIDEN NO. 148 TAHUN 2015 (Studi Kasus Pengadaan Tanah Untuk Pembangunan Jalan Tol Di Kabupaten Boyolali)
Dinamika Hukum
Vol 9
, No 3
(2020)
The purpose of this study is to: 1) Review and analyze the procurement of land for
the public interest in the construction of highways in Boyolali district is in
compliance with the legislation. 2) review and analyze the procurement of land for
the public interest in the construction of highways in Boyolali district already meets
the elements of equity for the holders of land rights.
The method of approach in writing this is the juridical sociological. The
specification of this research uses des...
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ANALISIS SISTEM ANTRIAN DAN OPTIMALISASI PELAYANAN PADA CUSTOMER SERVICE DI STASIUN SOLO BALAPAN
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
This study aims to determine the queuing system for optimization of teller services at Bank Negara Indonesia, Slamet Riyadi Solo Branch Office. The data used in this study is a direct observation of the object of research / observation. The sampling technique uses the Leddy formula because the population cannot be known. The data analysis technique used is manual calculation using the queuing system formulas of many single-stage channels (multiple channel-single phase). The results of this study...
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PENGARUH CELEBRITY ENDORSER, BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK EMINA COSMETICS (Survei pada Mahasiswa Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Novalia, Ayu
; Triastity, Rahayu
; Triastity, Rahayu
; Sumaryanto, Sumaryanto
; Sumaryanto, Sumaryanto
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
The purpose of this study was to analyze the significance of the influence of celebrity endorsers, brand image and brand trust on purchasing decisions on Emina Cosmetics products. This type of research is a survey of students of the Faculty of Economics, University of Slamet Riyadi Surakarta. The type of data used is quantitative data and qualitative data. Data sources using primary data sources and secondary data. The population in this study were students who used Emina Cosmetics in the Facult...
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1 Sitasi
PENGARUH BEBAN KERJA TERHADAP KINERJA PEGAWAI DENGAN STRES KERJA SEBAGAI VARIABEL MEDIASI (Survei Pada Pegawai BPJS Kesehatan Cabang Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
The progress of an organization can not be separated contained in it. Human resources are the most important factor in carrying out all its activities in achieving a goal that is in the organization. The Health Social Security Organizing Agency (BPJS Kesehatan) is a Public Legal Entity responsible directly to the President who specifically provides the Indonesian public health insurance program. The objectives of this study are: 1) to analyze the significance of the effect of workload on work st...
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PENGARUH STORE ATMOSPHERE DAN KUALITAS PRODUK TERHADAP NIAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Survei Pada Konsumen Marakez Café di Surakarta)
Rahmawati, Dita
; Rahadhini, Marjam Desma
; Rahadhini, Marjam Desma
; Sumaryanto, Sumaryanto
; Sumaryanto, Sumaryanto
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
This research was conducted on consumers Marakez Café in Surakrta, the type of data used is qualitative and quantitative data. Data sources used are secondary and primary data. The entire population in this study are all Marakez Café consumers whose numbers cannot be known. The sample used in this study was taken as many as 100 respondents. The sampling technique is done by using nonprobability sampling using purposive sampling method. In this study shows that store atmosphere and product qual...
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4 Sitasi