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ANALISIS PENGARUH BRAND IMAGE DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE DENGAN KUALITAS PELAYANAN SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 2
(2015)
The purpose of this study was to analyze the significance of the influence of brand image, product attributes, and quality of service to mobile phone purchasing decisions Evercoss in Authorized Sales and Distributor Evercoss Solo. To analyze the effect of moderating the influence of service quality brand image and product attributes of the mobile phone purchasing decisions Evercoss in Authorized Sales and Distributor Evercoss Solo. In conclusion: Hypothesis 1 stated that: There is a significant...
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PENGARUH KEPEMIMPINAN, KEDISIPLINAN, DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN BPU ROSALIA INDAH KARANGANYAR
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 2
(2015)
This study was a survey done to BPU Rosalia Indah Karanganyar employee, aims to find out the effect of leadership, discipline, and organization comitment on the employee performance. The research sample comprised 122 employees. The sample taking technique used proportional clustered random sampling by proportional 30 percent each division. The data were collected trough direct observation and questioner. They were analyzed using the multiple regression technique. There is significant effect of t...
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PENGARUH DESAIN GAMBAR, MEREK DAN KUALITAS PRODUK KAOS TERHADAP KEPUTUSAN PEMBELIAN DI DISTRO IDIOMATIC YOGYAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 2
(2015)
This study aims to analyze the influence of graphic design, brand, and product on purchase decisions and determine the dominant factor influencing purchase decisions on products t-shirt in Distro Idiomatic Yogyakarta. This research was conducted in Distro Idiomatic Yogyakarta using samples of 100 consumers in Distro Idiomatic Yogyakarta taken by convenience sampling technique. Hypothesis testing, using multiple linear regression analysis, while data processing using SPSS version 20. The results...
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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN DENGAN PERCEIVED VALUE SEBAGAI VARIABEL MEDIASI PADA RSUD Dr. MOEWARDI DI SURAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
The purpose of this study was to analyze the significance of the impact of service quality on perceived value, the effect of service quality on patient satisfaction, perceived value influence on patient satisfaction, and impact of service quality on patient satisfaction mediated by perceived value. The population in this study were 100 inpatients at the Mawar 1, Mawar 2, Melati 1, Melati 2, and Melati 3 RSUD Dr Moewardi. Data collection techniques with questionnaires, observation and documentati...
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PENGARUH PENGETAHUAN KEUANGAN DAN PENGALAMAN KEUANGAN TERHADAP PERILAKU PERENCANAAN INVESTASI DENGAN SELF CONTROL SEBAGAI VARIABEL MODERATING
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
The purpose of this research are: 1) to analyze the significance of the effect of financial knowledge, experience and self-control of the financial investment planning on employee behavior single (unmarried) in the District Gondangrejo Karanganyar. 2) to analyze the moderating effect of self-control on the influence of financial knowledge and financial experience to the planning of investment in employee behavior single (unmarried) in the District Gondangrejo Karanganyar. In conclusion: There wa...
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PENGARUH RASIO KEUANGAN TERHADAP PERTUMBUHAN LABA PADA PT SRI REJEKI ISMAN TBK
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
This study aims to analyze a significant the effect of the current ratio on the growth of the profit; a significant the effect of the total debt to total assets ratio on the growth of the profit; a significant the effect of the return on assets ratio on the growth of the profit; a significant the effects of the current ratio, total debt to total assets ratio, and return on assets ratio as an simultaneous on the growth of the profit. It was secondary study use annual finance report documentation....
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PENGARUH NET PROFIT MARGIN, UKURAN PERUSAHAAN, STRUKTUR ASET DAN PROFITABILITAS TERHADAP KEBIJAKAN UTANG
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
Debt policy is determining how much debt the company will be used to fund assets indicated by the ratio of total debt to total assets. Factors that influence the debt policy in this study is limited to the net profit margin, the size of the company, asset structure and profitability. The purpose of this study was to analyze the significance of the effect of net profit margin, the size of the company, the structure of assets and profitability partially or simultaneously to the debt policy on manu...
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PENGARUH PERCEIVED VALUE TERHADAP KEPUASAN PELANGGAN PADA JASA TATA RIAS PENGANTIN TUNJUNG SETO DENGAN KUALITAS PELAYANAN SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
The aim of this study were: 1) to analyze the effect of perceived value on the quality of service on bridal makeup services Tunjung Seto. 2) Analyze the effect of perceived value on customer satisfaction in service bridal Tunjung Seto. 3) Analyze the impact of service quality on customer satisfaction in service bridal Tunjung Seto. 4) Analyze the effect of perceived value on customer satisfaction in service bridal Tunjung Seto mediated quality of service. In conclusion: 1) Perceived value signif...
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PENGARUH LIKUIDITAS, PROFITABILITAS DAN PERTUMBUHAN PENJUALAN TERHADAP KEBIJAKAN DIVIDEN
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
Companies that make the payment of dividends to its investors is a company that has a profit and good financial structure, if the company can increase the dividend payment, then this is evidence of the improvement in the performance of the company. The financial performance of the company can be analyzed through financial ratios, namely through the liquidity ratios, profitability and sales growth. The purpose of this study was to analyze the significance of the effect of liquidity, profitability...
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PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK OLI FASTRON DENGAN ATRIBUT PRODUK SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
The purpose of this study is: To analyze the significance of the influence of relationship marketing to the consumer product attributes Oil PT Pertamina Fastron in Surakarta. To analyze the significance of the influence of relationship marketing on consumer purchasing decisions on Oil PT Pertamina Fastron in Surakarta. To analyze the significance of the influence of product attributes on consumer purchasing decisions on Oil PT Pertamina Fastron in Surakarta. To analyze the significance of relati...
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