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04 July 2022
DOI: 10.33061/jeku.v22i1.7584
THE INFLUENCE OF WORD OF MOUTH, FOOD QUALITY AND ATMOSPHERE STORE ON CONSUMER PURCHASE DECISIONS OF ANGKRINGAN DISIJINIAJA KARANGANYAR: THE INFLUENCE OF WORD OF MOUTH, FOOD QUALITY AND ATMOSPHERE STORE ON CONSUMER PURCHASE DECISIONS OF ANGKRINGAN DISINIAJA KARANGANYAR
Jurnal Ekonomi dan Kewirausahaan
Universitas Slamet Riyadi
đ Abstract
The purpose of this study was to analyze the significance of the influence of word of mouth, food quality and store atmosphere on consumer purchasing decisions at Angkringan siniaja Karanganyar. This research is a survey research. The research population of consumers Angkringan Disiniaja Karanganyar. The sample is 100 people with accidental sampling technique. Data collection techniques used questionnaires and literature study. The data analysis technique used multiple linear regression analysis. The results showed that word of mouth, food quality and store atmosphere had a significant effect on consumer purchasing decisions at Angkringan Diiniaja Karanganyar.
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Tanggal Publikasi
04 July 2022
Volume / Nomor / Tahun
Volume 22, Nomor 1, Tahun 2022
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kimilawati, alviana eka; Triastity, Rahayu; Sumaryanto, Sumaryanto, "THE INFLUENCE OF WORD OF MOUTH, FOOD QUALITY AND ATMOSPHERE STORE ON CONSUMER PURCHASE DECISIONS OF ANGKRINGAN DISIJINIAJA KARANGANYAR: THE INFLUENCE OF WORD OF MOUTH, FOOD QUALITY AND ATMOSPHERE STORE ON CONSUMER PURCHASE DECISIONS OF ANGKRINGAN DISINIAJA KARANGANYAR," Jurnal Ekonomi dan Kewirausahaan, vol. 22, no. 1, Jul. 2022.
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