đ
25 October 2020
DOI: 10.33061/jeku.v19i3.4515
PENGUATAN INOVASI DALAM MENINGKATKAN KINERJA PERUSAHAAN (Studi pada UKM Mebel di Soloraya)
Jurnal Ekonomi dan Kewirausahaan
Universitas Slamet Riyadi
đ Abstract
The aim of the study was to determine the influence of market orientation innovation, and the partial and simultaneous marketing strategies on the performance of furniture companies in Soloraya. This research was conducted on UKM furniture at Soloraya. The type of data used is quantitative data. The data source used is primary data. The data collection techniques in this study used questionnaires. Data analysis techniques using multiple linear analyses. The results of this study showed a partial market-oriented significant value of 0.001 < 0.05 then the market orientation was significant to influence the company's performance. A significant value of innovation 0.004 < 0.05 The innovation affects the company's performance, and a marketing strategy variable with a significant rate of 0.000 < 0.05 means that the marketing strategy variable significantly affects the company's performance Furniture at Soloraya. We recommend that UKM furniture in Soloraya more create a new design to improve product competitiveness and product uniqueness in accordance with the wishes of consumers.
đ Keywords
#UKM; market orientation; innovation; marketing strategy; company performance.
âšī¸ Informasi Publikasi
Tanggal Publikasi
25 October 2020
Volume / Nomor / Tahun
Volume 19, Nomor 3, Tahun 2020
đ HOW TO CITE
Puspitasari, Sari; Widayanti, Rochmi; Widayanti, Rochmi; Damayanti, Ratna; Damayanti, Ratna, "PENGUATAN INOVASI DALAM MENINGKATKAN KINERJA PERUSAHAAN (Studi pada UKM Mebel di Soloraya)," Jurnal Ekonomi dan Kewirausahaan, vol. 19, no. 3, Oct. 2020.
ACM
ACS
APA
ABNT
Chicago
Harvard
IEEE
MLA
Turabian
Vancouver
Download Citation
0
Sitasi
Cek Google Scholar