đ
11 October 2020
DOI: 10.33061/jeku.v20i3.4450
PENGARUH HARGA, PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNA JASA TRANSPORTASI ONLINE GOJEK
Jurnal Ekonomi dan Kewirausahaan
Universitas Slamet Riyadi
đ Abstract
The purpose of this study was to analyze the significance effect of price, service and promotion on the decisions of users of Gojek online transportation services in Banjarsari District, Surakarta City. This research is a survey of users of Gojek transportation services in Surakarta. The sample is 100 respondents used accidental sampling technique. The data collection technique used questionnaires and literature study. The data analysis technique used multiple linear regression. The results showed that the price has a significant effect on Gojek transportation service user decisions. Services has a significant effect on Gojek transportation service user decisions. Promotion has a significant effect on the decision of Gojek transportation service users.
đ Keywords
#price; service; promotion; online transportation user decisions
âšī¸ Informasi Publikasi
Tanggal Publikasi
11 October 2020
Volume / Nomor / Tahun
Volume 20, Nomor 3, Tahun 2020
đ HOW TO CITE
Kharismasuni, Dini; Wibowo, Edi; Utami, Setyaningsih Sri, "PENGARUH HARGA, PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNA JASA TRANSPORTASI ONLINE GOJEK," Jurnal Ekonomi dan Kewirausahaan, vol. 20, no. 3, Oct. 2020.
ACM
ACS
APA
ABNT
Chicago
Harvard
IEEE
MLA
Turabian
Vancouver
Download Citation
1
Sitasi
Cek Google Scholar
đ References & Citations
Artikel ini telah dikutip oleh 1 publikasi lainnya.