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17 September 2014
PERAN STRATEGI OPERASI DALAM MENCAPAI KEUNGGULAN KOMPETITIF BAGI PERUSAHAAN
Jurnal Ekonomi dan Kewirausahaan
Universitas Slamet Riyadi
đ Abstract
In order to achieve a competitive advantage, companies should always attention and adjust to the changing corporate environment. Changes in corporate environments including internal environment (egg, changes in size, structure) and external environment (egg: change desires and expectations of consumers, changes in technology, companies, competitors). Adjustments to the environment can have an impact on a change in operating strategy. Basically to achieve competitive advantage through the establishment and implementation of operating strategies can be done through: leadership in product differentiation, cost leadership and leadership in response to the speed of the response. Keywords: Competitive advantage, operation strategy.
âšī¸ Informasi Publikasi
Tanggal Publikasi
17 September 2014
Volume / Nomor / Tahun
Volume 14, Nomor 1, Tahun 2014
đ HOW TO CITE
Widajanti, Erni, "PERAN STRATEGI OPERASI DALAM MENCAPAI KEUNGGULAN KOMPETITIF BAGI PERUSAHAAN," Jurnal Ekonomi dan Kewirausahaan, vol. 14, no. 1, Sep. 2014.
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