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02 October 2012
PERAN PUBLIC RELATIONS DALAM MEMBANGUN CITRA PERUSAHAAN MELALUI PROGRAM CORPORATE SOCIAL RESPONSIBILITY
Jurnal Ekonomi dan Kewirausahaan
Universitas Slamet Riyadi
đ Abstract
Abstract Company do not at moment's notice Corporate Social Responsibility (CSR) in running its effort. Some company applying CSR is exactly assumed to behave too social. There is also a success company apply CSR, but society exactly look into company fail to draw public sympathy. Target of company give benefit at society at the same time create image, but inacceptable sometimes better. This matter happened because CSR done conducted is not arranged and not supported by good concept. Target of this article is to make efficient and effective CSR concept for the application of by company. Keywords: Corporate Social Responsibility, public, efficient and effective
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Tanggal Publikasi
02 October 2012
Volume / Nomor / Tahun
Volume 10, Nomor 1, Tahun 2012
đ HOW TO CITE
Rahadhini, MD., "PERAN PUBLIC RELATIONS DALAM MEMBANGUN CITRA PERUSAHAAN MELALUI PROGRAM CORPORATE SOCIAL RESPONSIBILITY," Jurnal Ekonomi dan Kewirausahaan, vol. 10, no. 1, Oct. 2012.
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