COMMUNICATION STYLE OF TALKSHOW PROGRAM BROADCASTERS TO ATTRACT LISTENER AT REGIONAL PUBLIC BROADCASTING RADIO (RSPD) KLATEN

In communicating, everyone has a dif erent communication style. In Klaten, CentralJava, there is Radio Siaran Publik Daerah (RSPD) Klaten. The broadcaster'scommunication style can be used to attract listeners at RSPD Klaten. By using acommunication style, an announcer can influence the message conveyed to thecommunicant or listener so that smooth communication and interaction can beestablished. The purpose of this study is to identify and analyze the communicationstyle of talk show broadcasters to attract listeners on Radio Siaran Publik Daerah(RSPD) Klaten. This study used communication style theory by Steward L. Tubbs andSylvia Moss. Qualitative research methods with a descriptive approach were used byresearchers in this study. Data collection techniques are carried out throughobservation, interviews and documentation. The results of this study show that thecommunication style of broadcasters has its own communication style. Thecommunication style used by the announcer of the talk show program to attractlisteners at RSPD Klaten, using the equalitarian style, the structuring style and thecontrolling style.
Keywords : Communication Style, Announcer, RSPD Klaten, Talk Show Program