đ
24 October 2023
DOI: 10.24246/itexplore.v2i3.2023.pp208-218
ANALISIS JARINGAN SOSIAL PENGGUNA TWITTER DALAM SKEMA PENYEDIAAN LAPTOP BAGI TOKO KOMPUTER
IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi
Universitas Kristen Satya Wacana
đ Abstract
Twitter is a social media that provides information for its users. Interactions on Twitter may increase the amount of data from its users. Business development cannot be separated from product competition between business actors. One way for companies to win the competition is to know the purchasing power of customers. A product's selling power can be known one way or another through user interaction on Twitter. User-generated content (UGC) results from data on Twitter. UGC data can be used to determine the product supply scheme taken by laptop products in this study. The method used to analyze the interaction is Social Network Analysis (SNA) by comparing the properties of the network. Social network modeling on UGC data was carried out on three laptops: Lenovo v14, Asus ZenBook S, and Acer Swift 3. From the graph visualization, it was found that Acer excels in two properties, namely "Size" and "Average Degree." Meanwhile, the Asus ZenBook S dominates the "Modularity" property.
đ Keywords
#Twitter; Social Network Analysis; User Generated Content; laptop
âšī¸ Informasi Publikasi
Tanggal Publikasi
24 October 2023
Volume / Nomor / Tahun
Volume 2, Nomor 3, Tahun 2023
đ HOW TO CITE
Ardianto, Rama Tri Budi; Nataliani, Yessica, "ANALISIS JARINGAN SOSIAL PENGGUNA TWITTER DALAM SKEMA PENYEDIAAN LAPTOP BAGI TOKO KOMPUTER," IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi, vol. 2, no. 3, Oct. 2023.
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