đ
08 October 2025
DOI: 10.51903/6dfyp916
PENGARUH KONTROL DIRI, KENIKMATAN BERBELANJA, DAN POTONGAN HARGA TERHADAP PEMBELIAN IMPULSIF PADA PENGGUNA E-COMMERCE SHOPEE: DI DESA SONOBEKEL KECAMATAN TANJUNGANOM
Jurnal Manajemen Sosial Ekonomi
Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern
đ Abstract
This study was conducted with the aim of providing empirical evidence regarding the influence of self-control, shopping enjoyment, and price discounts on impulse buying among Shopee e-commerce users in Sonobekel Village, Tanjunganom Subdistrict. The research employed a quantitative approach with purposive sampling technique. The sample size was determined using the Lemeshow formula, resulting in 96 respondents. Data were collected using a questionnaire and then analyzed using Statistical Product and Service Solutions (SPSS) through validity and reliability tests, classical assumption test (normality, multicollinearity, and heteroscedasticity), and hypothesis testing using multiple linear regression, including t-test, f-test, and coefficient of determination. The results indicated that self-control, shopping enjoyment, and price discounts had a significant effect both partially and simultaneously on impulse buying among Shopee users in Sonobekel Village.
đ Keywords
#Kontrol Diri
#Kenikmatan Berbelanja
#Potongan Harga
#Pembelian Impulsif; Self-control
#shopping enjoyment
#price discount
#impulse buying
âšī¸ Informasi Publikasi
Tanggal Publikasi
08 October 2025
Volume / Nomor / Tahun
Volume 5, Nomor 2, Tahun 2025
đ HOW TO CITE
Wandi, Nisya Virna; Bawono, Muhammad, "PENGARUH KONTROL DIRI, KENIKMATAN BERBELANJA, DAN POTONGAN HARGA TERHADAP PEMBELIAN IMPULSIF PADA PENGGUNA E-COMMERCE SHOPEE: DI DESA SONOBEKEL KECAMATAN TANJUNGANOM," Jurnal Manajemen Sosial Ekonomi, vol. 5, no. 2, Oct. 2025.
ACM
ACS
APA
ABNT
Chicago
Harvard
IEEE
MLA
Turabian
Vancouver
Download Citation
2
Sitasi
Cek Google Scholar
đ References & Citations
Artikel ini telah dikutip oleh 2 publikasi lainnya.