📅 10 November 2013
DOI: 10.36694/jimat.v4i2.57
ANTESEDEN DAN KONSEKUENE-LOYALTY
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Sekolah Tinggi Ilmu Ekonomi Totalwin
📄 Abstract
This paper investigates the antecedents and consequences of customerloyalty in an online business-to-consumer (B2C) context. We identifyeight factors (the 8Cs— customization, contact interactivity, care,community, convenience, cultivation, choice, and character) thatpotentially impact e-loyalty. The paper also reveal that e-loyalty hasan impact on two customer-related outcomes: word-of- mouthpromotion and willingness to pay more.
ℹ️ Informasi Publikasi
Tanggal Publikasi
10 November 2013
Volume / Nomor / Tahun
Volume 4, Nomor 2, Tahun 2013
📝 HOW TO CITE
Prasetya, Adhitya Yoga, "ANTESEDEN DAN KONSEKUENE-LOYALTY," Jurnal Ilmu Manajemen dan Akuntansi Terapan, vol. 4, no. 2, Nov. 2013.
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