📅 10 December 2025
DOI: 10.51903/kompak.v18i2.3190
Pengaruh Kualitas Pelayanan, Lokasi dan Strategi Promosi Terhadap Minat Beli Konsumen Beras UD Berkah Mandiri
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Universitas Sains dan Teknologi Komputer
📄 Abstract
This study aims to analyze the influence of service quality, location, and promotional strategies on consumers’ purchasing interest in UD Berkah Mandiri rice. The study employs a quantitative method with a total population of 150 respondents. The sampling technique used in this study is accidental sampling. The sample consisted of 60 respondents, determined using Slovin’s formula. The analytical tool employed in this study is SPSS 25.0. The results indicate that service quality has a significant effect on purchasing interest, that location has a substantial impact on it, and that promotional strategies have a significant effect on it. Furthermore, service quality, location, and promotional strategy simultaneously have a considerable effect on purchasing interest.
🔖 Keywords
#Promotional Strategy ; Purchase Intention
ℹ️ Informasi Publikasi
Tanggal Publikasi
10 December 2025
Volume / Nomor / Tahun
Volume 18, Nomor 2, Tahun 2025
📝 HOW TO CITE
Pratama, Mohammad Riski Eka; Kurniawan, Brahma Wahyu ; Rahmawati, Zulfia , "Pengaruh Kualitas Pelayanan, Lokasi dan Strategi Promosi Terhadap Minat Beli Konsumen Beras UD Berkah Mandiri," KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi, vol. 18, no. 2, Dec. 2025.
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