📅 17 July 2026
DOI: 10.33633/ctr.v8i2.16317
Membangun Identitas Lokal Melalui Desain Multimedia: Analisis Logo Umkm Sambas
Citrakara
Universitas Dian Nuswantoro
📄 Abstract
Logos play a crucial role in building the visual identity of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. Besides serving as a business identity, logos also serve as visual media that communicate cultural values and local characteristics. This study aims to analyze how MSME logos in Sambas Regency represent and build local identity through multimedia design. Using a qualitative approach, this study employs Charles Sanders Peirce's semiotic framework to examine the visual elements contained in selected MSME logos. Data were collected through documentation and analyzed by identifying icons, indices, and symbols represented in the logos. The findings indicate that visual elements such as local fauna, geographical features, colors, and cultural symbols are consistently used to represent the social and cultural characteristics of Sambas. These elements not only strengthen brand identity but also serve as representations of local values and community identity.
🔖 Keywords
#MSME logo; local identity; visual semiotics
ℹ️ Informasi Publikasi
Tanggal Publikasi
17 July 2026
Volume / Nomor / Tahun
Volume 8, Nomor 2, Tahun 2026
📝 HOW TO CITE
Mario, Mario; Hasibuan, Ibnu Ajan; Fiermeiza, Naufal Aulia, "Membangun Identitas Lokal Melalui Desain Multimedia: Analisis Logo Umkm Sambas," Citrakara, vol. 8, no. 2, Jul. 2026.
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