📅 10 June 2025
DOI: 10.33061/awpm.v9i1.12642
Penguatan Digital Marketing Didukung Web Profile Umkm Kroket Keraton Bu Christina Woro Suryati Colomadu
Adi Widya: Jurnal Pengabdian Masyarakat
Universitas Slamet Riyadi
📄 Abstract
This community service program focuses on enhancing digital marketing capabilities for the Kroket Keraton MSMEs in Tohudan Village, Colomadu, Central Java. Kroket Keraton MSMEs, which have traditionally relied on conventional sales, have faced challenges in reaching a wider market and increasing sales. Through this program, intensive training and mentoring on digital marketing strategies were provided, including the use of social media, creating engaging content, search engine optimisation (SEO), and digital ad management. The results of this program showed a significant increase in the digital marketing knowledge and skills of MSME actors, as well as an increase in sales and market reach. Additionally, this program helped build brand awareness and customer loyalty through more effective and efficient digital marketing approaches. Thus, this community service program is expected to serve as a model for empowering other MSMEs in facing the challenges of the digital era.
ℹ️ Informasi Publikasi
Tanggal Publikasi
10 June 2025
Volume / Nomor / Tahun
Tahun 2025
📝 HOW TO CITE
Retnoningrum; Retnoningrum; Resihono , Legowo Dwi; Sarjana Rini, Luluk Takari; Hutami , Sri; Sri Rahayu, Bakti; Mustaqomah, Erniyawati; Harjono, "Penguatan Digital Marketing Didukung Web Profile Umkm Kroket Keraton Bu Christina Woro Suryati Colomadu," Adi Widya: Jurnal Pengabdian Masyarakat, Jun. 2025.
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