📅 01 February 2011
DOI: 10.35671/probisnis.v4i1.304
MODEL PENGUKURAN PREFERENSI KONSUMEN MENGGUNAKAN ANALISIS KONJOIN
Probisnis
Universitas Amikom Purwokerto
📄 Abstract
In the point of view of marketing, problem that frequently happens in designing the product is a conflict of interest between producer and consumer. To over iomi that problems, conjoint analysis can be used. conjoint analysis is a method that is used to measure cowumer preference of a product. By this method, the characteristic of products which consumer like the most can be lonwn. Then can be used bv producir to make a new product or modifi the product. There are two method ii conioint analysb, they are metric and nonmetric conjoint analysis.
ℹ️ Informasi Publikasi
Tanggal Publikasi
01 February 2011
Volume / Nomor / Tahun
Volume 4, Nomor 1, Tahun 2011
📝 HOW TO CITE
Supriyanto, Supriyanto; Universitas Jenderal Soedirman; Sudjono, Sudjono; Universitas Jenderal Soedirman; Rosyidah, Idah; Universitas Jenderal Soedirman; , "MODEL PENGUKURAN PREFERENSI KONSUMEN MENGGUNAKAN ANALISIS KONJOIN," Probisnis, vol. 4, no. 1, Feb. 2011.
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