PENGARUH SOFT TQM TERHADAP KINERJA PERUSAHAAN DENGAN HARD TQM SEBAGAI VARIABEL MODERATING (Studi Empiris Pada Perhotelan di Purwokerto)

This research is to develop a theoritical model about performance and to doan empirical test to know the influence of soft TeM toward performance with HardTpM as moderating by empiricar test in medium hotit iemice companv inPurwokerto. The research subject is CEo. The research population is I is ielatihotel service companies in Purwokerto. The research simpte is 90 melati hotelservice companies determined by spss for windows with Moderating RegresionAlnlysis. The conclution of the research are: soft TeM ( incrudes"Leaiership,Customer focus, People Management) and Hard fgU ior" a positive influence'inimproving the performance of the comryny so the management if hotel semice needsto cowider policies related.to soft and hard reM. Hird reM-moderate the sofiTQM.on the performance of the company so that the management needs to considerspolicies related to the hard TeM effort that can be -done to support prorintymagement: planning, and information system. The implication of thi resea)ch are:rhis- ltud/ theoritically based and suppotrt the Marcorm Batdrigi moder of the siftand \r! TQM and company. perform:ance. Specifically the reiult of this'researih!?.h"tp to^the hospitality lustytess n always ao qiAity repairs"with. iOM.Limitation of this study include: the number of co*poii", involied in this reseaih isstill considered small. Researchers use only the perception of corporate readers inansw ering t he que st io nair e