📅 31 August 2015
DOI: 10.35671/probisnis.v8i2.363
FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNA UNTUK BERTAHAN PADA BLACKBERRY SMARTPHONES
Probisnis
Universitas Amikom Purwokerto
📄 Abstract
Research about customer loyalty on Blackberry users is interesting, because competition in market of smartphones is powerfull. The purpose of this study was analyzed the effect of trust, customer satisfaction and switching cost on customer loyalty of Blackberry Smartphones users in Purwokerto. The sample of this study was 133 respondents. The analytical tool used in this study is Structural Equation Modeling (SEM) with Amos 16.0 program. The results of this study indicate that trust, customer satisfaction and switching cost effect on customer loyalty. Thus, Blackberry Smartphones needs to provide the highest priority on switching cost, because it would strengthen customer loyalty. Keywords : blackberry, android.
ℹ️ Informasi Publikasi
Tanggal Publikasi
31 August 2015
Volume / Nomor / Tahun
Volume 8, Nomor 2, Tahun 2015
📝 HOW TO CITE
Uripi, Cahyaningtyas Ria; Universitas Wijayakusuma Purwokerto; Wijayanto, Wisnu; STMIK AMIKOM Purwokerto; -, "FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNA UNTUK BERTAHAN PADA BLACKBERRY SMARTPHONES," Probisnis, vol. 8, no. 2, Aug. 2015.
ACM
ACS
APA
ABNT
Chicago
Harvard
IEEE
MLA
Turabian
Vancouver
Download Citation
0
Sitasi
Cek Google Scholar