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25 December 2019
DOI: 10.36694/jimat.v10i2.201
KEAMANAN, KEPERCAYAAN, HARGA, KUALITAS PELAYANAN SEBAGAI PEMICU MINAT BELI CUSTOMER ONLINE SHOP ELEVENIA
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Sekolah Tinggi Ilmu Ekonomi Totalwin
đ Abstract
The focus of this research is to analyze security, trust, price, service quality on customer's purchase intention on the online sales site at Elevenia.The samples in this study using purposive sampling method. Questionnaires 100 respondents who qualified as a sample. Data analysis tool used in the form of multiple linear regression with SPSS version 25. The results showed that: security (X1), Trust (X2), Price (X3), and service quality (X4) had a positive and significant effect on Purchase Intention. The study provides empirical evidence for marketplace to improve security, trust, price, service quality.
đ Keywords
#security; trust; price
#; service quality; purchase intention
âšī¸ Informasi Publikasi
Tanggal Publikasi
25 December 2019
Volume / Nomor / Tahun
Volume 10, Nomor 2, Tahun 2019
đ HOW TO CITE
Bakhtiar, M. Rifki; Sunarka, Puji Setya, "KEAMANAN, KEPERCAYAAN, HARGA, KUALITAS PELAYANAN SEBAGAI PEMICU MINAT BELI CUSTOMER ONLINE SHOP ELEVENIA," Jurnal Ilmu Manajemen dan Akuntansi Terapan, vol. 10, no. 2, Dec. 2019.
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