đ
10 June 2024
DOI: 10.34152/fe.19.1.119-124
THE INFLUENCE OF PRODUCT QUALITY, PRICE PERCEPTION AND LOCATION ON CUSTOMER SATISFACTION AT WARMINDO BAROKAH KEDUNGMUNDU
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
đ Abstract
The purpose of this research is to analyze the influence of product quality, price perception and location on customer satisfaction at Warmindo Barokah Kedungmundu. The population in this study were Warmindo Barokah Kedungmundu customers. The research method used was purposive sampling. The data used were 99 respondents using the questionnaire data collection method. Data analysis uses instrument tests, multiple linear analysis and model tests. The results from respondent data prove that product quality has a positive effect on customer satisfaction. Price perception has no effect on customer satisfaction and location has a positive effect on customer satisfaction.
đ Keywords
#Product Quality; Price Perception; Location
âšī¸ Informasi Publikasi
Tanggal Publikasi
10 June 2024
Volume / Nomor / Tahun
Volume 19, Nomor 1, Tahun 2024
đ HOW TO CITE
Ramadhan, Gilang Amar; Soliha, Euis, "THE INFLUENCE OF PRODUCT QUALITY, PRICE PERCEPTION AND LOCATION ON CUSTOMER SATISFACTION AT WARMINDO BAROKAH KEDUNGMUNDU," Fokus Ekonomi : Jurnal Ilmiah Ekonomi, vol. 19, no. 1, Jun. 2024.
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