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18 July 2019
DOI: 10.36694/jimat.v10i1.185
PENGARUH KEPERCAYAAN DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN ONLINE OLEH MAHASISWA: STUDI KASUS PADA MAHASISWA STIE AKA SEMARANG
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Sekolah Tinggi Ilmu Ekonomi Totalwin
đ Abstract
The purpose of this study was to determine how much influence the trust and risk perceptions of online purchasing decisions, the population in this study were all STIE AKA Semarang students who were still active in the 2017/2018 Academic Year on Campus I. The study was conducted by sampling, purposive technique sampling, obtained a sample of 100 people. The analysis technique used is multiple linear regression. The results of the study can be concluded that: 1) Trust has a positive effect on online purchasing decisions, 2). Perception of risk has a negative effect on online purchasing decisions.
đ Keywords
#trust; risk perception; online purchasing decisions.
âšī¸ Informasi Publikasi
Tanggal Publikasi
18 July 2019
Volume / Nomor / Tahun
Volume 10, Nomor 1, Tahun 2019
đ HOW TO CITE
Riyono, Riyono; Astono, Ari Dwi; M, Rosiana Novitasari, "PENGARUH KEPERCAYAAN DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN ONLINE OLEH MAHASISWA: STUDI KASUS PADA MAHASISWA STIE AKA SEMARANG," Jurnal Ilmu Manajemen dan Akuntansi Terapan, vol. 10, no. 1, Jul. 2019.
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