📅 01 December 2021
DOI: 10.34152/fe.16.2.407 - 423
THE EFFECT OF STORE IMAGE, RISK PERCEPTION, AND PRICE PERCEPTION ON CONSUMER BUYING INTEREST IN PRIVATE LABEL PRODUCTS
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
📄 Abstract
Alfamart is one of the modern retail companies in Indonesia that has many private label products. In the face of competition between retail businesses, Alfamart continues to expand the manufacture of private label products. This study aims to examine and analyze the effect of store image, risk perception, and price perception on consumer buying interest in private label products. Objects that will be used as respondents in this study are consumers of Alfamart Gringsing in Batang Regency. Purposive sampling method was used for the sampling technique and obtained 120 respondents. The data analysis method uses Multiple Regression that partially store image, risk perception and price perception have a significant effect on buying interest
🔖 Keywords
#Private label; Store Image; Risk Perception; Price Perception and Buying Interest
ℹ️ Informasi Publikasi
Tanggal Publikasi
01 December 2021
Volume / Nomor / Tahun
Volume 16, Nomor 2, Tahun 2021
📝 HOW TO CITE
Pambudi, Bagoes; Marlien, R.A., "THE EFFECT OF STORE IMAGE, RISK PERCEPTION, AND PRICE PERCEPTION ON CONSUMER BUYING INTEREST IN PRIVATE LABEL PRODUCTS," Fokus Ekonomi : Jurnal Ilmiah Ekonomi, vol. 16, no. 2, Dec. 2021.
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