đ
08 December 2019
DOI: 10.34152/fe.14.2.214-225
MODEL MANAJEMEN USAHA DALAM UPAYA PENINGKATAN DAYA SAING INDUSTRI BATIK TULIS LASEM KABUPATEN REMBANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
đ Abstract
Management ability should be the activity that supports small and medium enterprises to be more effective and efficient in carrying out the enterprise in order to have high competitiveness. The problem occurred is there are many small and medium enterprises have poor management. The same problem also faced by Batik Tulis lasem industry, so the competitiveness of Batik Tulis Lasem industry is not optimal. This research aim is to obtain the proper enterprise management model as the effort to improve Batik Tulis Lasem competitiveness. Data analysis used is qualitative approach and SWOT analysis. The research result is the enterprise management model developed consists of production management, human resources management, marketing management and financing management. In implementing this enterprise management model is also developed criterion of enterprise performance measurement. The enterprise subjects have to carry out SWOT analysis for their enterprises, so the enterprises conditions and the competitor position this time can be identified.
đ Keywords
#competitiveness; enterprise management; small and medium enterprise; SWOT analysis
âšī¸ Informasi Publikasi
Tanggal Publikasi
08 December 2019
Volume / Nomor / Tahun
Volume 14, Nomor 2, Tahun 2019
đ HOW TO CITE
Tahwin, Muhammad; Maslichan, Maslichan; Suryandani, Wulan, "MODEL MANAJEMEN USAHA DALAM UPAYA PENINGKATAN DAYA SAING INDUSTRI BATIK TULIS LASEM KABUPATEN REMBANG," Fokus Ekonomi : Jurnal Ilmiah Ekonomi, vol. 14, no. 2, Dec. 2019.
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