đ
30 June 2019
DOI: 10.34152/fe.14.1.125-132
PENGARUH KUALITAS PELAYANAN DAN KEUNGGULAN BERSAING TERHADAP KEPUTUSAN NASABAH MENJADI NASABAH PADA KJKS BMT TARUNA SEJAHTERA CABANG BRINGIN KABUPATEN SEMARANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
đ Abstract
The purpose of this study is to find out the Service, Competitive Advantage partially or simultaneously to the Customer Decision to be a Customer at the KJKS BMT Taruna Sejahtera, Bringin Branch, Semarang Regency. The method used in this study is Multiple Regression Analysis. This research was conducted at the KJKS BMT Taruna Sejahtera, Bringin Branch, Semarang Regency.The results showed that Service Quality had a significant positive effect on Customer Decisions to Customers in the KJKS BMT Taruna Sejahtera Branch Semarang Regency, Competitive Advantage had a significant positive effect on Customer Decision to Become a Customer at KJKS BMT Taruna Sejahtera Bringin Branch Semarang Regency.
đ Keywords
#Customer Decision to be Customer; Service Quality; Competitive Advantage
âšī¸ Informasi Publikasi
Tanggal Publikasi
30 June 2019
Volume / Nomor / Tahun
Volume 14, Nomor 1, Tahun 2019
đ HOW TO CITE
Rochmah, Siti; Ernawati, Fidyah Yuli, "PENGARUH KUALITAS PELAYANAN DAN KEUNGGULAN BERSAING TERHADAP KEPUTUSAN NASABAH MENJADI NASABAH PADA KJKS BMT TARUNA SEJAHTERA CABANG BRINGIN KABUPATEN SEMARANG," Fokus Ekonomi : Jurnal Ilmiah Ekonomi, vol. 14, no. 1, Jun. 2019.
ACM
ACS
APA
ABNT
Chicago
Harvard
IEEE
MLA
Turabian
Vancouver
Download Citation
0
Sitasi
Cek Google Scholar