📅 01 December 2011
DOI: 10.34152/fe.6.2.%p
PENGARUH BIAYA PROMOSI DAN BIAYA DISTRIBUSI TERHADAP PENJUALAN PADA PT. UNILEVER INDONESIA, Tbk.
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
📄 Abstract
To increase sales volume, PT Unilever Indonesia focused on marketing strategy especially marketing mix strategy, including promotion and distribution. How many products have been sold depend on promotion and distribution cost allocated by corporate. This research analized the effect of promotion and distribution cost to increase sales volume’s PT Unilever Indonesia. The result proved that promotion and distribution cost have a significant effect on sales volume.
ℹ️ Informasi Publikasi
Tanggal Publikasi
01 December 2011
Volume / Nomor / Tahun
Volume 6, Nomor 2, Tahun 2011
📝 HOW TO CITE
Widowati, Maduretno, "PENGARUH BIAYA PROMOSI DAN BIAYA DISTRIBUSI TERHADAP PENJUALAN PADA PT. UNILEVER INDONESIA, Tbk.," Fokus Ekonomi : Jurnal Ilmiah Ekonomi, vol. 6, no. 2, Dec. 2011.
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