đ
01 June 2013
DOI: 10.34152/fe.8.1.%p
MENCIPTAKAN POSITIVE WORD OF MOUTH INTENTION MELALUI REPUTASI, KEPUASAN RELASIONAL DAN CUSTOMER-COMPANY IDENTIFICATION
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
đ Abstract
Word of mouth (WOM) intentions plays an important role in influencing attitudes and behavior. The use of WOM in marketing strategies are increasing with the development of internet technology was allowing people to spread on to others. Consumers are more willing to do WOM if well-regarded corporate reputation, they are satisfied with their relationship with the company and they feel proximity with company.
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Tanggal Publikasi
01 June 2013
Volume / Nomor / Tahun
Volume 8, Nomor 1, Tahun 2013
đ HOW TO CITE
Ghoniyah, Nunung, "MENCIPTAKAN POSITIVE WORD OF MOUTH INTENTION MELALUI REPUTASI, KEPUASAN RELASIONAL DAN CUSTOMER-COMPANY IDENTIFICATION," Fokus Ekonomi : Jurnal Ilmiah Ekonomi, vol. 8, no. 1, Jun. 2013.
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