đ
01 December 2014
DOI: 10.34152/fe.9.2.%p
Strategi Pengembangan Usaha Batik Tulis Lasem Dengan Analisis SWOT
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
đ Abstract
This study aims to formulate the developing strategy alternative implemented in Batik Tulis Lasem enterprises. Data analysis used is SWOT Analysis. SWOT matrix result shows that developing strategy for Batik Tulis Lasem industry is SO strategy (agresive strategy), the strategy that uses strength to make use the available opportunity. This strategy implemented marketing line development by exploiting networking, developing quality control and improving productivity using modern technology.
âšī¸ Informasi Publikasi
Tanggal Publikasi
01 December 2014
Volume / Nomor / Tahun
Volume 9, Nomor 2, Tahun 2014
đ HOW TO CITE
Tahwin, Muhammad; Mahmudi, A. Aviv, "Strategi Pengembangan Usaha Batik Tulis Lasem Dengan Analisis SWOT," Fokus Ekonomi : Jurnal Ilmiah Ekonomi, vol. 9, no. 2, Dec. 2014.
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