📅 30 June 2025
DOI: 10.23917/psikonomi.v6i1.8787
Digital Marketing Strategy Training for Branding & Revenue UMKM Al-Qur'an Ma'sum Publisher
Abdi Psikonomi
Universitas Muhammadiyah Surakarta
📄 Abstract
The advancement of digital technology offers MSMEs opportunities to expand through digital marketing. However, many struggle with platform use, content creation, and strategy management. This program provides training and technical assistance for MSMEs at Penerbit Al-Qur’an Ma’sum, covering social media, marketplaces, SEO, Google Ads, WhatsApp Business, and Canva. Using a participatory approach, activities include awareness sessions, training, mentoring, and evaluation. The program enhances digital marketing skills, boosting business interactions and sales. Sustainability is ensured through post-training consultations and a digital community.
🔖 Keywords
#Penerbit Al-Qur’an Ma’sum; mentoring; digital marketing
ℹ️ Informasi Publikasi
Tanggal Publikasi
30 June 2025
Volume / Nomor / Tahun
Tahun 2025
📝 HOW TO CITE
Susilaningdyah Mustikawati; Sayekti Endah Retno Meilani; Rina Trisnawati, "Digital Marketing Strategy Training for Branding & Revenue UMKM Al-Qur'an Ma'sum Publisher," Abdi Psikonomi, Jun. 2025.
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