đź“… 30 June 2025
DOI: 10.23917/psikonomi.v6i1.8787

Digital Marketing Strategy Training for Branding & Revenue UMKM Al-Qur'an Ma'sum Publisher

Susilaningdyah Mustikawati; Sayekti Endah Retno Meilani; Rina Trisnawati
Abdi Psikonomi
Universitas Muhammadiyah Surakarta

đź“„ Abstract

The advancement of digital technology offers MSMEs opportunities to expand through digital marketing. However, many struggle with platform use, content creation, and strategy management. This program provides training and technical assistance for MSMEs at Penerbit Al-Qur’an Ma’sum, covering social media, marketplaces, SEO, Google Ads, WhatsApp Business, and Canva. Using a participatory approach, activities include awareness sessions, training, mentoring, and evaluation. The program enhances digital marketing skills, boosting business interactions and sales. Sustainability is ensured through post-training consultations and a digital community.

đź”– Keywords

#Penerbit Al-Qur’an Ma’sum; mentoring; digital marketing

ℹ️ Informasi Publikasi

Tanggal Publikasi
30 June 2025
Volume / Nomor / Tahun
Tahun 2025

đź“ť HOW TO CITE

Susilaningdyah Mustikawati; Sayekti Endah Retno Meilani; Rina Trisnawati, "Digital Marketing Strategy Training for Branding & Revenue UMKM Al-Qur'an Ma'sum Publisher," Abdi Psikonomi, Jun. 2025.

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