Evaluasi Komunikasi: Studi Kasus Pelaksanaan Program Pemberdayaan Masyarakat Penggiat Anti Narkoba Oleh BNN Jakarta Timur

Roennfeld; Sylvia; Bernadette; Sophia

Sosio Dialektika : Jurnal Ilmu Sosial Humaniora

Universitas Wahid Hasyim

📄 Abstract

The problem of drug abuse and trafficking is increasingly becoming a problem for every country worldwide, including Indonesia. DKI Jakarta, as the state capital, ranks third nationally in narcotics abuse, with a trial use prevalence rate reaching 4.9%. In this study, researchers will focus on evaluating communication programs carried out through technical guidance carried out by BNN for anti-drug activists in the educational environment. We utilized the four stages of program planning by Cutlip, Center and Broom, to get a picture of the situation, program planning and form of communication, which will elaborate further on aspects of communication evaluation based on the Yardstick evaluation model..

🔖 Keywords

#BNN; Community Empowerment; Drugs; Public Relations; Yardstick Evaluation

ℹ️ Informasi Publikasi

Tanggal Publikasi

01 December 2021

Volume / Nomor / Tahun

Volume 6, Nomor 2, Tahun 2021

📝 HOW TO CITE

Roennfeld, Sylvia; Bernadette, Sophia, "Evaluasi Komunikasi: Studi Kasus Pelaksanaan Program Pemberdayaan Masyarakat Penggiat Anti Narkoba Oleh BNN Jakarta Timur," Sosio Dialektika : Jurnal Ilmu Sosial Humaniora, vol. 6, no. 2, Dec. 2021.

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