Analisis Beberapa Faktor Yang Mempengaruhi Pendapatan Pedagang Di Pasar Sindu Desa Sanur

The aim of this research is to assess the impact of capital, working hours, business location, and technology on the income of traders in Pasar Sindu, Sanur Village. The research employed stratified random sampling, involving a sample of 142 traders. The data analysis technique used was multiple linear regression. The results of the data processing indicate that collectively, capital, working hours, business location, and technology have a significant influence on the income of traders in Pasar Sindu. Individually, the variables of capital, working hours, business location, and technology also have a positive and significant impact on the income of traders in Pasar Sindu, Sanur Village. This research contributes theoretically to the field of microeconomics, particularly in the theory of supply and the theory of production factors. Practically, the findings of this research have implications for traders to utilize capital, working hours, business location, and technology to enhance their income. Furthermore, the government can utilize the results of this research as a basis for formulating policies that support the increase in traders' income. The government can also provide socialization to traders regarding the latest technological developments that can assist them in their businesses.