Pengaruh Fasilitas dan Kualitas Layanan Pelabuhan Terhadap Kepuasan Pelanggan

This literature study aims to review the literature relating to the effect of port facilities and service quality on customer satisfaction. The literature review was carried out by searching for articles published in leading and accredited journals. The results of the literature study show that port facilities and service quality have a significant influence on customer satisfaction. Complete and adequate facilities, such as parking areas, toilets and waiting areas, can increase customer satisfaction because they provide comfort and convenience for customers. In addition, good port service quality, such as service speed, staff friendliness, and punctuality, also contribute positively to customer satisfaction. Previous research has also shown that investment in port facilities and service quality can increase customer satisfaction. Customers who are satisfied with the services provided tend to return to using port services and recommend the port to others. However, there are several other factors that also affect customer satisfaction, such as the price of port services, port security, and ease of access. Therefore, it is important for ports to pay attention to these various factors in increasing customer satisfaction. In conclusion, this literature study shows that port facilities and service quality have a positive effect on customer satisfaction. Ports must pay attention to these factors to increase customer satisfaction and obtain long-term benefits for their business.