đ
17 January 2025
DOI: 10.58192/profit.v4i1.2961
Preferensi Mahasiswa Terhadap Daya Tarik Mie Gacoan dalam Perspektif Masyarakat
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Universitas Maritim AMNI
đ Abstract
This study aims to analyze students' preferences toward the appeal of Megacoan from a societal perspective. A descriptive approach using a survey method was employed to collect data from university students across various institutions. The findings reveal that factors such as product innovation, marketing strategies, service quality, and brand image play a significant role in shaping students' preferences for Megacoan. Moreover, the influence of societal opinion is a crucial element that enhances the appeal of Megacoan among students. This study provides valuable insights for business practitioners to understand the preferences of the younger generation and to design more effective and relevant marketing strategies.
đ Keywords
#Student Preferences; Appeal; Mie Gacoan; Societal Perspective; Marketing Strategies
âšī¸ Informasi Publikasi
Tanggal Publikasi
17 January 2025
Volume / Nomor / Tahun
Volume 4, Nomor 1, Tahun 2025
đ HOW TO CITE
Novia Herman Devi; Wulan Ayu Ningsih; Syamsul Hidayat, "Preferensi Mahasiswa Terhadap Daya Tarik Mie Gacoan dalam Perspektif Masyarakat," Profit: Jurnal Manajemen, Bisnis dan Akuntansi, vol. 4, no. 1, Jan. 2025.
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