đ
20 September 2023
DOI: 10.58192/profit.v2i4.1348
Pengaruh Keragaman Produk Dan Harga Terhadap Keputusan Pembelian Konsumen Di Toko Sepeda Purgiono Kota Nganjuk
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Universitas Maritim AMNI
đ Abstract
Very tight competition in the business world means entrepreneurs have to think about what consumers want, including looking at product diversity and prices. The aim of the research is to explain the influence of product diversity and prices partially and simultaneously on purchasing decisions at the Purgiono Bike Shop, Nganjuk City. This research uses quantitative methods. The population taken was 1,680 consumers using Non Probability techniques. The sample obtained was 94 respondents using the Slovin formula. Data processing uses the SPSS program. The results of this research are that product diversity and price have a significant simultaneous influence on purchasing decisions at the Purgiono Bike Shop, Nganjuk City.
đ Keywords
#Product Diversity; Prices; Purchasing Decisions
âšī¸ Informasi Publikasi
Tanggal Publikasi
20 September 2023
Volume / Nomor / Tahun
Volume 2, Nomor 4, Tahun 2023
đ HOW TO CITE
Sari, Maxsrita Tassya; Suwarsono, Bambang; Kurniawan, Brahma Wahyu, "Pengaruh Keragaman Produk Dan Harga Terhadap Keputusan Pembelian Konsumen Di Toko Sepeda Purgiono Kota Nganjuk," Profit: Jurnal Manajemen, Bisnis dan Akuntansi, vol. 2, no. 4, Sep. 2023.
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