đ
25 October 2022
DOI: 10.58192/profit.v1i3.100
STRATEGI PENGEMBANGAN PANTAI SEBAGAI DESTINASI EKOWISATA
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Universitas Maritim AMNI
đ Abstract
The aim of this reseach was to find the right strategy to develop the beach of Sipelot by taking into account the potential of tourism supply and demand. This research uses descriptive qualitative method, with observation, interviews, questionnaires as instruments for collecting data and analyzing data using SWOT. The results of the IFAS and EFAS analysis the Sipelot ecotourism coastal in quadrant I, which means growth strategy, meaning that Sipelot beach ecotourism will provide benefits if developed sustainably. Based on the SWOT matrix analysis, the strategy formulation to develop Sipelot beach ecotourism is 1. tourism product development strategy, 2. marketing and promotion strategy, 3. accessibility development strategy, 4. development strategy and improvement of public facilities and 5. business development strategies.
đ Keywords
#growth strategy
#ecotourism
#community
âšī¸ Informasi Publikasi
Tanggal Publikasi
25 October 2022
Volume / Nomor / Tahun
Volume 1, Nomor 3, Tahun 2022
đ HOW TO CITE
Sarjono, "STRATEGI PENGEMBANGAN PANTAI SEBAGAI DESTINASI EKOWISATA," Profit: Jurnal Manajemen, Bisnis dan Akuntansi, vol. 1, no. 3, Oct. 2022.
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