Online Regional Investment Information System Of Demak Regency (Si Invest Oke)

The Online Regional Investment Information System (SI INVEST OKE) is an innovation in licensing services in Demak Regency that aims to accelerate and simplify the licensing application process. This system replaces the previous offline application, SIMPPT, and provides technology-based services that can be accessed from anywhere. This study uses a descriptive analytical method with a qualitative approach to evaluate the implementation of SI INVEST OKE using Leavitt's Model (1965), which examines the relationship between four main components: tasks, human resources, technology, and organizational structure. Data were collected through in-depth interviews with DINPMPTSP employees and service users, direct observation at the DINPMPTSP office, and analysis of related documents. The findings show that the implementation of SI INVEST OKE has succeeded in reducing service time, increasing public satisfaction, and providing efficiency in licensing management. However, challenges such as limited technological infrastructure in remote areas and human resource skills are still obstacles that need to be overcome. The main recommendations from this study include increasing human resource capacity, expanding technological infrastructure, and developing more supportive regulations.