The Influence of SEA and E-WoM on The Decision To Study In The Digital Business Study Program, AL-Irsyad University Cilacap

Fajar Nur Wibowo; Zulfikar Yusya Mubarak; Nuni Wulansari; Annisa Rahayu P; Dani Setyawan

Proceeding. of The International Conference on Business and Economics

Universitas 17 Agustus 1945 (UNTAG) Semarang

📄 Abstract

This study aims to analyze the influence of SEA and E-WoM on college decisions for Digital Business Study Program, Universitas Al Irsyad Cilacap, The object of this research is the Digital Business Study Program at Al-Irsyad Cilacap University, while the subjects are students of the Digital Business Study Program at Al-Irsyad University Cilacap. sampling with purposive sampling technique. The number of samples in this study were 31 respondents. Data was obtained through questionnaires which were distributed directly to digital business students at Al-Irsyad University, Cilacap. The data analysis technique uses SPSS version 22. Based on the results of the analysis carried out, it shows that SEA has a positive effect on digital business study study decisions, E-WoM has a positive effect on digital business study study decisions.

🔖 Keywords

#SEA #E-WoM #decision.

ℹ️ Informasi Publikasi

Tanggal Publikasi

31 December 2022

Volume / Nomor / Tahun

Volume 1, Nomor 1, Tahun 2022

📝 HOW TO CITE

Fajar Nur Wibowo; Zulfikar Yusya Mubarak; Nuni Wulansari; Annisa Rahayu P; Dani Setyawan, "The Influence of SEA and E-WoM on The Decision To Study In The Digital Business Study Program, AL-Irsyad University Cilacap," Proceeding. of The International Conference on Business and Economics, vol. 1, no. 1, Dec. 2022.

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