đ
30 December 2024
DOI: 10.56444/perigel.v3i3.2423
Peran Pemasaran Digital di Kelurahan Pesantren Kecamatan Mijen Sermarang
Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Universitas 17 Agustus 1945 (UNTAG) Semarang
đ Abstract
This community service is carried out with the aim of improving marketing skills in using social media or internet media in the Pesantren sub-district community, Mijen district, Semarang. Digital marketing has become crucial for business actors in the digital era, especially small and medium enterprises (SMEs) who want to increase their market share effectively and efficiently. The purpose of this service is to help SMEs in Semarang City understand and implement digital marketing strategies, and digital advertising. Through training and coaching, SMEs learn the importance of producing high-quality content, interacting with customers online, and utilizing analytical data to increase the effectiveness of marketing campaigns. The results of the activity show that SMEs have become more knowledgeable and proficient in handling digital platforms, and that the implementation of recommended strategies has increased engagement and revenue.
đ Keywords
#UKM; digital marketing; internet media
âšī¸ Informasi Publikasi
Tanggal Publikasi
30 December 2024
Volume / Nomor / Tahun
Volume 3, Nomor 3, Tahun 2024
đ HOW TO CITE
Sulistiyani; Amsar; Muchayatin; Camilius; Yuniarto, Galuh, "Peran Pemasaran Digital di Kelurahan Pesantren Kecamatan Mijen Sermarang," Perigel: Jurnal Penyuluhan Masyarakat Indonesia, vol. 3, no. 3, Dec. 2024.
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