Strategi Pengembangan Bisnis Abon Di Umkm Langkah Maju

saputra; Yehuda Nathanael Theo; Pengestu; Seto Probo; Prabawati; Malicha; Wahyudi; Alfarobi Sabilar Rosyad; Pratama; Chabib Galuh; Saputra; Adithya

Journal of Agribusiness, Social and Economic

Universitas Veteran Bangun Nusantara

📄 Abstract

This study aims to analyze the business development strategy of abon (shredded meat) at UMKM Langkah Maju using a SWOT approach. The analysis evaluates internal factors, including strengths and weaknesses, as well as external factors, such as opportunities and threats that affect business growth. The results indicate that UMKM Langkah Maju's main strengths lie in high-quality raw materials, distinctive flavors, and competitive pricing. However, challenges such as limited production capacity, suboptimal marketing, and competition with large-scale abon producers remain significant. By leveraging opportunities such as increasing market demand, digital marketing, and government support, the recommended strategies include market expansion, product innovation, and branding improvement. This study is expected to serve as a reference for developing creative economy-based MSMEs to enhance competitiveness and achieve sustainable business growth.
 

ℹ️ Informasi Publikasi

Tanggal Publikasi

29 May 2025

Volume / Nomor / Tahun

Volume 5, Nomor 1, Tahun 2025

📝 HOW TO CITE

saputra, Yehuda Nathanael Theo; Pengestu, Seto Probo; Prabawati, Malicha; Wahyudi, Alfarobi Sabilar Rosyad; Pratama, Chabib Galuh; Saputra, Adithya, "Strategi Pengembangan Bisnis Abon Di Umkm Langkah Maju," Journal of Agribusiness, Social and Economic, vol. 5, no. 1, May. 2025.

ACM

ACS

APA

ABNT

Chicago

Harvard

IEEE

MLA

Turabian

Vancouver