đ
24 November 2017
KESESUAIAN CITRA DIRI DAN KESUKAAN MEREK PADA KONSUMEN
Jurnal Ekonomi Bisnis dan Kewirausahaan
Universitas Sahid Surakarta
đ Abstract
This research prove an effect according to image to consumer fasting and customer satisfaction product for goal to influence between self-image congruency with a brand,and brand preference. This study to knowing relationship between self-image congruency with a brand and satisfaction with the brand.
đ Keywords
#Self-image congruency; Satisfaction; Brand preference
âšī¸ Informasi Publikasi
Tanggal Publikasi
24 November 2017
Volume / Nomor / Tahun
Volume 2, Nomor 2, Tahun 2017
đ HOW TO CITE
Cahyani, Rusnandari Retno, "KESESUAIAN CITRA DIRI DAN KESUKAAN MEREK PADA KONSUMEN," Jurnal Ekonomi Bisnis dan Kewirausahaan, vol. 2, no. 2, Nov. 2017.
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