📅 25 November 2025
DOI: 10.51903/e-bisnis.v18i2.3017
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Pada Coffee Shop Pekanbaru
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Universitas Sains dan Teknologi Komputer
📄 Abstract
This study obtained with the goal to determine the impact of service quality and also price on customer satisfaction at Recaffee Platinum. The method used in this study is quantitative analysis. The size of the sample for this study was 99 respondents, selected using accidental sampling and a questionnaire as the data collection instrument, which was statistically tested with the support by SPSS 30. The data analysis revealed that service quality (X1) significantly influences customer satisfaction (Y), price (X2) significantly influences customer satisfaction (Y), and service quality (X1) and price (X2) simultaneously significantly influence customer satisfaction (Y) at Recaffee Platinum.
🔖 Keywords
#Coffee Shop Customer Satisfaction Price Pekanbaru Service Quality; Coffee Shop; Customer Satisfaction; Price; Pekanbaru; Service Quality;
ℹ️ Informasi Publikasi
Tanggal Publikasi
25 November 2025
Volume / Nomor / Tahun
Volume 18, Nomor 2, Tahun 2025
📝 HOW TO CITE
Anggi Wiyani Putri; Anggi Wiyani Putri; Lie Othman, "Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Pada Coffee Shop Pekanbaru," EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS, vol. 18, no. 2, Nov. 2025.
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