📅 01 December 2024
DOI: 10.51903/e-bisnis.v17i2.2015
PENGARUH PRESEPSI HARGA, KUALLITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA PERUSAHAAN PT. SOYO AJI PERKASA
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Universitas Sains dan Teknologi Komputer
📄 Abstract
In the context of increasingly tight business competition in the current era, both at the domestic and global levels, companies must have the ability to win the competition by ensuring customer satisfaction. This research aims to analyze the influence of Price Perception, Service Quality on Customer Loyalty mediated by Customer Satisfaction at PT. Soyo Aji Perkasa. This research used quantitative and purposive sampling methods, with 127 respondents. This research used questionnaire analysis and a literature review. The data analysis technique used in this research is path coefficient analysis and Specific Indirect Effect. With the hypothesis showing r table > t table and P value < 0.05 with the conclusion that all hypotheses have a significant positive effect.
🔖 Keywords
#Price Perception; Service quality; Customer satisfaction; Customer loyalty
ℹ️ Informasi Publikasi
Tanggal Publikasi
01 December 2024
Volume / Nomor / Tahun
Volume 17, Nomor 2, Tahun 2024
📝 HOW TO CITE
Ajib Catur Yudo Yuwono; Aries Setiawan; Ariati Anomsari; Ida Farida, "PENGARUH PRESEPSI HARGA, KUALLITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA PERUSAHAAN PT. SOYO AJI PERKASA," EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS, vol. 17, no. 2, Dec. 2024.
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