📅 20 May 2023
DOI: 10.51903/e-bisnis.v16i1.1064
Pengaruh Habit dan Performance Expectancy terhadap Purchase Intention
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Universitas Sains dan Teknologi Komputer
📄 Abstract
Habit or consumer habit nowadays is to check Whatsapp apps in a short period of time, whereas it caused individual to be influenced after seeing uploaded content, with no exception for sales ads content. The purpose of this study was to conduct empirical testing of the influence of habit and performance expectations on purchase intention. This study uses a structural equation model (SEM) to test the hypotheses of 278 respondents according to the research criteria. The results shown that habit and performance expectancy were positively related to purchase intention.
🔖 Keywords
#purchase intention; habit; performance expectancy
ℹ️ Informasi Publikasi
Tanggal Publikasi
20 May 2023
Volume / Nomor / Tahun
Volume 16, Nomor 1, Tahun 2023
📝 HOW TO CITE
Tri Adhi Santoso; Aulia Vidya Almadana; Almadana, Aulia Vidya, "Pengaruh Habit dan Performance Expectancy terhadap Purchase Intention," EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS, vol. 16, no. 1, May. 2023.
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