📅 22 October 2022
DOI: 10.56444/sa.v11i2.759
Transformasi Digital Perusahaan Internasional Starbucks Terhadap Peningkatan Daya Saing Perusahaan
Jurnal Ilmiah Serat Acitya
Universitas 17 Agustus 1945 (UNTAG) Semarang
📄 Abstract
This research aimed to analyze the application of digital transformation on international company Starbucks, which is a popular and huge scale coffee company which have more than 20,000 amount of outlets worldwide, towards its competitiveness advantages. The research method used was qualitative research, by gathering data sample from previous researches, articles, journals, and other similar publications in order to justify and to strengthen researcher’s arguments on this topic, especially in context of digital transformation applied by Starbucks to reach their business success. The gathered data be analyzed by qualitative analysis, with the findings resulted that the digital transformations of Starbucks, in which by working toge rease company competitiveness in international market.Digital ther with Postmates, to proceed a delivery app which is integrated with those company due to enable the customers to perform online orders of products in such an easy and practical way are able to inc
🔖 Keywords
#Transformation
#Company Competitiveness
#Starbucks
#Postmates
#International Company.
ℹ️ Informasi Publikasi
Tanggal Publikasi
22 October 2022
Volume / Nomor / Tahun
Volume 11, Nomor 2, Tahun 2022
📝 HOW TO CITE
Febriani Fajar Wati; Roby Tan; Mashita Ayuni, "Transformasi Digital Perusahaan Internasional Starbucks Terhadap Peningkatan Daya Saing Perusahaan," Jurnal Ilmiah Serat Acitya, vol. 11, no. 2, Oct. 2022.
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